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Managing brand you [[electronic resource] ] : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal
| Managing brand you [[electronic resource] ] : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal |
| Autore | Wilson Jerry S |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM/American Management Association, c2008 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
650.1
650.13 658.1522 |
| Altri autori (Persone) | BlumenthalIra |
| Soggetto topico |
Success
Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-75799-3
9786611757991 0-8144-1069-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies
CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910453186603321 |
Wilson Jerry S
|
||
| New York, : AMACOM/American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing brand you [[electronic resource] ] : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal
| Managing brand you [[electronic resource] ] : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal |
| Autore | Wilson Jerry S |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM/American Management Association, c2008 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
650.1
650.13 658.1522 |
| Altri autori (Persone) | BlumenthalIra |
| Soggetto topico |
Success
Branding (Marketing) |
| ISBN |
1-281-75799-3
9786611757991 0-8144-1069-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies
CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910782267703321 |
|
Wilson Jerry S
|
||
| New York, : AMACOM/American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing brand you : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal
| Managing brand you : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal |
| Autore | Wilson Jerry S |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM/American Management Association, c2008 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
650.1
650.13 658.1522 |
| Altri autori (Persone) | BlumenthalIra |
| Soggetto topico |
Success
Branding (Marketing) |
| ISBN |
9786611757991
9781281757999 1281757993 9780814410691 0814410693 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies
CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910969327203321 |
|
Wilson Jerry S
|
||
| New York, : AMACOM/American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||