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Copy, copy, copy : how to do smarter marketing by using other peoples ideas / / Mark Earls ; with illustrations by John V. Willshire
| Copy, copy, copy : how to do smarter marketing by using other peoples ideas / / Mark Earls ; with illustrations by John V. Willshire |
| Autore | Earls Mark |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Consumer behavior Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-20810-6 |
| Classificazione | BUS043000BUS016000BUS002000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""COPY COPY COPY: How to do smarter marketing by using other people�s ideas""; ""Note* on the typefaces used in this book""; ""Contents""; ""Foreword""; ""Introduction: On the Shoulders of Giants""; ""Optics, maths and the scientific method""; ""Marginal gains""; ""His Dark Materials""; ""Talent copies""; ""Why does any of this matter?""; ""If it wasn�t for you pesky kids""; ""The tyranny of the singular""; ""Not all copying is good""; ""Why copying matters""; ""More than a mash-up""; ""After the HERD""; ""Different kinds of questions""; ""The ambition of this book""
""Copied from people who�ve copied""""Learn to code or learn to copy?""; ""1 IN PRAISE OF COPYING: Copying, originality, invention, innovation and the King of Rock �n� Roll""; ""Welcome to Elvisland""; ""Copycatting an original""; ""Elvis-a-like""; ""Shake a leg""; ""Copying is cheating""; ""The real Joe Biden""; ""Me, myself and I""; ""�We� fiction is scary""; ""WEIRD""; ""Copying is good for you (and me)""; ""I�ll have what she�s having""; ""Neurologically efficient""; ""We-think""; ""Phone a friend""; ""iSpread"" ""2 HOW TO COPY WELL: Good, bad, tight, loose, close or far away""""A race to the top""; ""Copying originals""; ""Bad copying?""; ""Shanzai Apple?""; ""Single white copying""; ""We try even harder""; ""Invention and innovation""; ""Originality doesn�t pay""; ""Keep calm""; ""Making deliberate copying errors""; ""Chinese whispers""; ""Making error""; ""Error and excellence""; ""Copy: �koperien�, �nachmachen� or �abkufern�""; ""Cut-ups""; ""Copying loosely can be dangerous""; ""Copying and evolution""; ""Copying, changing and period instruments""; ""Copying and fixing things"" ""Fixing broken things""""Popular thing for a broken thing""; ""Broken things at scale""; ""Very small or far away?""; ""Over there, over there �""; ""The making of Modern Russia""; ""Let the dogs out""; ""The BrainJuicer® effect""; ""Bottling the Juicer�s recipe""; ""Rinse and repeat""; ""Stealing from a distance � games to play""; ""What would the Dude do?""; ""Not being me""; ""Leave your job""; ""Knowing what to copy""; ""How to win friends""; ""The case of the case study""; ""The right tool for the right job""; ""The virtue of a tidy toolkit"" ""A �kinda thing� kind of thing""""Kinda thing""; ""3 �WHAT KINDA THING?�: Maps and drawing: What kind of thing are you trying to change?""; ""Drawing is thinking""; ""Duco ergo sum""; ""Mapping Soho""; ""Nurse, nurse!""; ""Meanwhile back in the department""; ""Do it yourself""; ""Four different choice styles""; ""How can you locate the behaviour on this map?""; ""Plotting W-E""; ""Mapping N-S""; ""Quiz Time""; ""1. Popular music""; ""2. Charitable donations""; ""3. Auto insurance""; ""4. Deodorants""; ""5. Alcoholic beverages""; ""Vote for me!"" ""A different kind of map of human behaviour"" |
| Record Nr. | UNINA-9910131274903321 |
Earls Mark
|
||
| Hoboken : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Copy, copy, copy : how to do smarter marketing by using other peoples ideas / / Mark Earls ; with illustrations by John V. Willshire
| Copy, copy, copy : how to do smarter marketing by using other peoples ideas / / Mark Earls ; with illustrations by John V. Willshire |
| Autore | Earls Mark |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Consumer behavior Advertising |
| ISBN | 1-119-20810-6 |
| Classificazione | BUS043000BUS016000BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""COPY COPY COPY: How to do smarter marketing by using other people�s ideas""; ""Note* on the typefaces used in this book""; ""Contents""; ""Foreword""; ""Introduction: On the Shoulders of Giants""; ""Optics, maths and the scientific method""; ""Marginal gains""; ""His Dark Materials""; ""Talent copies""; ""Why does any of this matter?""; ""If it wasn�t for you pesky kids""; ""The tyranny of the singular""; ""Not all copying is good""; ""Why copying matters""; ""More than a mash-up""; ""After the HERD""; ""Different kinds of questions""; ""The ambition of this book""
""Copied from people who�ve copied""""Learn to code or learn to copy?""; ""1 IN PRAISE OF COPYING: Copying, originality, invention, innovation and the King of Rock �n� Roll""; ""Welcome to Elvisland""; ""Copycatting an original""; ""Elvis-a-like""; ""Shake a leg""; ""Copying is cheating""; ""The real Joe Biden""; ""Me, myself and I""; ""�We� fiction is scary""; ""WEIRD""; ""Copying is good for you (and me)""; ""I�ll have what she�s having""; ""Neurologically efficient""; ""We-think""; ""Phone a friend""; ""iSpread"" ""2 HOW TO COPY WELL: Good, bad, tight, loose, close or far away""""A race to the top""; ""Copying originals""; ""Bad copying?""; ""Shanzai Apple?""; ""Single white copying""; ""We try even harder""; ""Invention and innovation""; ""Originality doesn�t pay""; ""Keep calm""; ""Making deliberate copying errors""; ""Chinese whispers""; ""Making error""; ""Error and excellence""; ""Copy: �koperien�, �nachmachen� or �abkufern�""; ""Cut-ups""; ""Copying loosely can be dangerous""; ""Copying and evolution""; ""Copying, changing and period instruments""; ""Copying and fixing things"" ""Fixing broken things""""Popular thing for a broken thing""; ""Broken things at scale""; ""Very small or far away?""; ""Over there, over there �""; ""The making of Modern Russia""; ""Let the dogs out""; ""The BrainJuicer® effect""; ""Bottling the Juicer�s recipe""; ""Rinse and repeat""; ""Stealing from a distance � games to play""; ""What would the Dude do?""; ""Not being me""; ""Leave your job""; ""Knowing what to copy""; ""How to win friends""; ""The case of the case study""; ""The right tool for the right job""; ""The virtue of a tidy toolkit"" ""A �kinda thing� kind of thing""""Kinda thing""; ""3 �WHAT KINDA THING?�: Maps and drawing: What kind of thing are you trying to change?""; ""Drawing is thinking""; ""Duco ergo sum""; ""Mapping Soho""; ""Nurse, nurse!""; ""Meanwhile back in the department""; ""Do it yourself""; ""Four different choice styles""; ""How can you locate the behaviour on this map?""; ""Plotting W-E""; ""Mapping N-S""; ""Quiz Time""; ""1. Popular music""; ""2. Charitable donations""; ""3. Auto insurance""; ""4. Deodorants""; ""5. Alcoholic beverages""; ""Vote for me!"" ""A different kind of map of human behaviour"" |
| Record Nr. | UNINA-9910830869903321 |
|
Earls Mark
|
||
| Hoboken : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||