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The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910494741403321 |
Willcox Matthew
|
||
| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910794314903321 |
|
Willcox Matthew
|
||
| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910815375403321 |
|
Willcox Matthew
|
||
| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||