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Public Relations [[electronic resource] ] : An Easy, Step-by-step Guide to Creating a Public Relations Plan
| Public Relations [[electronic resource] ] : An Easy, Step-by-step Guide to Creating a Public Relations Plan |
| Autore | Wigglesworth Pamela |
| Pubbl/distr/stampa | Cork, : BookBaby, 2014 |
| Descrizione fisica | 1 online resource (65 p.) |
| Disciplina |
659.2
808 |
| Soggetto topico |
Corporations -- Public relations
Public relations -- United States |
| ISBN | 981-07-9722-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover Page; Title Page; Copyright; Table of Contents; Introduction; Part 1: What is Public Relations?; Why is Public Relations important to my business?; Aim to become your own PR agency (rethink this positioning); Part 2: Media Relations & Media Planning; What is media planning?; Part 3: News Releases (Press Release); The 5 We The structure of a press release; Part 4: Press Kits (Media Kits); What is a media kit?; Why is a media kit important for my business?; Part 5: Press Conferences (Media Outreach); What is a press conference?; Why hold a press conference?; How to hold a press conference
Part 6: Special Event Planning & DevelopmentWhat is event planning?; What is the importance of event planning?; How to plan a successful event; Part 7: Media Monitoring & Evaluation; What is media monitoring and evaluation?; Why is it important to monitor media?; How to monitor media; Part 8: Trade Shows; Planning for a trade show; Your trade show display; How to drive traffic to your booth; Conclusion; About the Author |
| Altri titoli varianti | Public Relations |
| Record Nr. | UNINA-9910787256703321 |
Wigglesworth Pamela
|
||
| Cork, : BookBaby, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public Relations : An Easy, Step-by-step Guide to Creating a Public Relations Plan
| Public Relations : An Easy, Step-by-step Guide to Creating a Public Relations Plan |
| Autore | Wigglesworth Pamela |
| Pubbl/distr/stampa | Cork, : BookBaby, 2014 |
| Descrizione fisica | 1 online resource (65 p.) |
| Disciplina |
659.2
808 |
| Soggetto topico |
Corporations -- Public relations
Public relations -- United States |
| ISBN | 981-07-9722-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover Page; Title Page; Copyright; Table of Contents; Introduction; Part 1: What is Public Relations?; Why is Public Relations important to my business?; Aim to become your own PR agency (rethink this positioning); Part 2: Media Relations & Media Planning; What is media planning?; Part 3: News Releases (Press Release); The 5 We The structure of a press release; Part 4: Press Kits (Media Kits); What is a media kit?; Why is a media kit important for my business?; Part 5: Press Conferences (Media Outreach); What is a press conference?; Why hold a press conference?; How to hold a press conference
Part 6: Special Event Planning & DevelopmentWhat is event planning?; What is the importance of event planning?; How to plan a successful event; Part 7: Media Monitoring & Evaluation; What is media monitoring and evaluation?; Why is it important to monitor media?; How to monitor media; Part 8: Trade Shows; Planning for a trade show; Your trade show display; How to drive traffic to your booth; Conclusion; About the Author |
| Altri titoli varianti | Public Relations |
| Record Nr. | UNINA-9910825266003321 |
|
Wigglesworth Pamela
|
||
| Cork, : BookBaby, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||