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A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The short course in international trade series |
| Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
| Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
| Record Nr. | UNINA-9910455538503321 |
White Michael <1951->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The short course in international trade series |
| Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
| ISBN |
1-282-18471-7
9786612184710 1-60780-080-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
| Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
| Record Nr. | UNINA-9910777984603321 |
|
White Michael <1951->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White
| A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The short course in international trade series |
| Soggetto topico |
Business failures
Export marketing International business enterprises - Management |
| ISBN |
9786612184710
9781282184718 1282184717 9781607800804 1607800802 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
| Altri titoli varianti |
International marketing blunders
Mistakes made by companies that should have known better |
| Record Nr. | UNINA-9910971613403321 |
|
White Michael <1951->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Pubbl/distr/stampa | Novato, CA, : World Trade Press, 2002 |
| Descrizione fisica | x, 182 p |
| Disciplina | 658.8/48 |
| Collana |
The Short course in international trade series
The short course in international trade series |
| Soggetto topico |
Export marketing
International business enterprises - Management Business failures |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456343503321 |
|
White Michael <1951->
|
||
| Novato, CA, : World Trade Press, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White
| A Short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
| Autore | White Michael <1951-> |
| Pubbl/distr/stampa | Novato, CA, : World Trade Press, 2002 |
| Descrizione fisica | x, 182 p |
| Disciplina | 658.8/48 |
| Collana |
The Short course in international trade series
The short course in international trade series |
| Soggetto topico |
Export marketing
International business enterprises - Management Business failures |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780125603321 |
|
White Michael <1951->
|
||
| Novato, CA, : World Trade Press, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||