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Designing brand identity [[electronic resource] ] : an essential guide for the entire branding team / / Alina Wheeler
| Designing brand identity [[electronic resource] ] : an essential guide for the entire branding team / / Alina Wheeler |
| Autore | Wheeler Alina |
| Edizione | [5th ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2018 |
| Descrizione fisica | 1 online resource (xi, 336 p.) : ill |
| Disciplina | 658.827 |
| Soggetto topico |
Brand name products
Branding (Marketing) Trademarks - Design Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9781119375418 (e-book)
9781118980828 (hbk.) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basics -- Part 1 presents the fundamental concepts needed to jumpstart the branding process and creates a shared vocabulary for the entire team -- Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process -- Part 2 presents a universal process regardless of the project’s scope and nature. This section answers the question “Why does it take so long?” -- Process basics -- Phase 1: conducting research -- Phase 2: clarifying strategy -- Phase 3: designing identity -- Phase 4: creating touchpoints -- Phase 5: managing assets -- Best Practices -- Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lasting solutions -- Case studies -- ACHC -- ACLU -- Action against hunger -- Adanu -- Amazon.com -- Ansible -- Beeline -- Boston consulting group -- Boy scouts of America -- Budweiser -- Cerner -- City of Melbourne -- Coca-cola -- Cocktails Against Cancer -- Coors lights -- Cooper Hewitt -- Credit Suisse -- Deloitte -- Fern by Haworth -- Fred Hutch -- Global Handwashing Day -- IBM 100 Icons of progress -- IBM Watson -- Jawwy from STC -- Lauginh cow -- LinkedIn China -- Mack Trucks -- Mastercard -- Mozilla -- Mural Arts Philadelphia -- Nizuc -- No More -- Ohio & Erie Canalway -- Peru -- Philadelphia Museum of Art -- Pitney Bowes -- PNC -- Quartz -- (RED) -- RideKC Streetcar -- Santos Brasil -- Shinola Detroit -- Smithsonian National Air and Space Museum -- SocialSecurity.gov -- Southwest Airlines -- Spectrum Health System -- Starbucks -- Sydney Opera House -- Unstuck -- Vueling -- Bibliography -- Index: Brands -- Index: People -- Index: Firms -- How to use this book. |
| Record Nr. | UNINA-9910467951703321 |
Wheeler Alina
|
||
| Hoboken, N.J., : Wiley, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing brand identity : an essential guide for the entire branding team / / Alina Wheeler
| Designing brand identity : an essential guide for the entire branding team / / Alina Wheeler |
| Autore | Wheeler Alina |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2018 |
| Descrizione fisica | 1 online resource (339 pages) : color illustrations, photographs |
| Disciplina | 658.8/27 |
| Soggetto topico |
Advertising - Brand name products
Brand name products Branding (Marketing) Trademarks - Design |
| ISBN | 1-119-37541-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795957803321 |
|
Wheeler Alina
|
||
| Hoboken, New Jersey : , : Wiley, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing brand identity : an essential guide for the entire branding team / / Alina Wheeler
| Designing brand identity : an essential guide for the entire branding team / / Alina Wheeler |
| Autore | Wheeler Alina |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2018 |
| Descrizione fisica | 1 online resource (339 pages) : color illustrations, photographs |
| Disciplina | 658.8/27 |
| Soggetto topico |
Advertising - Brand name products
Brand name products Branding (Marketing) Trademarks - Design |
| ISBN | 1-119-37541-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910819621903321 |
|
Wheeler Alina
|
||
| Hoboken, New Jersey : , : Wiley, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing brand identity [[electronic resource] ] : an essential guide for the whole branding team / / Alina Wheeler
| Designing brand identity [[electronic resource] ] : an essential guide for the whole branding team / / Alina Wheeler |
| Autore | Wheeler Alina |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | x, 325 p. : ilustraciones a color |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) Trademarks - Design Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-70041-7
1-118-41874-3 |
| Classificazione | DES007000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910461796803321 |
|
Wheeler Alina
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing brand identity [[electronic resource] ] : an essential guide for the whole branding team / / Alina Wheeler
| Designing brand identity [[electronic resource] ] : an essential guide for the whole branding team / / Alina Wheeler |
| Autore | Wheeler Alina |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | x, 325 p. : ilustraciones a color |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) Trademarks - Design Advertising - Brand name products |
| ISBN |
1-283-70041-7
1-118-41874-3 |
| Classificazione | DES007000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910785921303321 |
|
Wheeler Alina
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing brand identity : an essential guide for the whole branding team / / Alina Wheeler
| Designing brand identity : an essential guide for the whole branding team / / Alina Wheeler |
| Autore | Wheeler Alina |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | x, 325 p. : ilustraciones a color |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) Trademarks - Design Advertising - Brand name products |
| ISBN |
1-283-70041-7
1-118-41874-3 |
| Classificazione | DES007000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Contents -- Part 1: Basics -- What is brand? -- What is brand identity? -- What is branding? -- Who are stakeholders? -- Why invest? -- Brand strategy -- Cross cultures -- Big idea -- Customer experience -- Brand architecture -- Names -- Taglines -- Staying on message -- Brand ideals: Overview -- Vision -- Meaning -- Authenticity -- Coherence -- Flexibility -- Commitment -- Value -- Differentiation -- Sustainability -- Brandmarks -- Sequence of cognition -- Wordmarks -- Letterform marks -- Pictorial marks -- Abstract marks -- Emblems -- Dynamic marks -- Characters -- Brand dynamics: Overview -- Making a difference -- Social media -- Mobile -- Apps -- Touch -- Video -- China -- Private labeling -- Brand licensing -- Certification -- Crisis communications -- Personal branding -- Before and after: Overview -- Redesign -- Packaging -- Part 2: Process -- A process for success -- Managing the process -- Measuring success -- Collaboration -- Decision making -- Intellectual property -- Design management -- Conducting research: Phase 1 overview -- Insight -- Market research -- Usability testing -- Marketing audit -- Competitive audit -- Language audit -- Audit readout -- Clarifying strategy: Phase 2 overview -- Narrowing the focus -- Positioning -- Brand brief -- Naming -- Renaming -- Designing identity: Phase 3 overview -- Logotype + signature -- Look and feel -- Color -- More color -- Typography -- Sound -- Animation -- Trial applications -- Presentation -- Creating touchpoints: Phase 4 overview -- Website -- Favicons -- Correspondence -- Business card -- Collateral -- Signage -- Product design -- Packaging -- Advertising -- Environments -- Vehicles -- Uniforms -- Ephemera -- Managing assets: Phase 5 overview -- Changing brand identity -- Launching brand identity -- Building brand champions -- Brand books -- Standards + guidelines.
Standards content -- Online branding tools -- Reproduction files -- Part 3: Best Practices -- ACHC -- ACLU -- Adobe Community SwApp -- Aether Apparel -- Amazon.com -- Beeline -- Bela União -- Beltline Bike Shop -- California Academy of Sciences -- Carnegie Fabrics -- Chatype -- Coca-Cola -- Deloitte -- Everwines -- GE Brand Central -- GE Sponsorship Central -- Global Handwashing Day -- Good Housekeeping Seal -- Healthy Child Healthy World -- Herman Miller -- High Line -- IBM 100 Icons of Progress -- IBM Watson -- Ieper -- Inkling -- Johnson Controls -- Kleenex -- L'Arte del Gelato -- Laura Zindel -- Minnesota Historical Society -- MoMA -- Nizuc -- NO MORE -- Olympic Games -- Peru -- PNC -- (RED) -- Santos Brasil -- Schoolhouse Electric & -- Supply Co. -- Slice -- SocialMedia.org -- Spectrum Health System -- SPIN! -- Starbucks -- SUGARFISH -- Tunerfish -- U by Kotex -- Unstuck -- Vueling -- Willoughby Design Barn -- Wonderopolis -- Bibliography -- Index -- About the author. |
| Record Nr. | UNINA-9910818774903321 |
|
Wheeler Alina
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||