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Advertising as culture [[electronic resource] /] / edited by Chris Wharton
| Advertising as culture [[electronic resource] /] / edited by Chris Wharton |
| Pubbl/distr/stampa | Bristol, : Intellect, 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Altri autori (Persone) | WhartonChris |
| Soggetto topico | Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84150-787-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover |
| Record Nr. | UNINA-9910462897203321 |
| Bristol, : Intellect, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising as culture [[electronic resource] /] / edited by Chris Wharton
| Advertising as culture [[electronic resource] /] / edited by Chris Wharton |
| Pubbl/distr/stampa | Bristol, : Intellect, 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Altri autori (Persone) | WhartonChris |
| Soggetto topico | Advertising |
| ISBN | 1-84150-787-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover |
| Record Nr. | UNINA-9910786255403321 |
| Bristol, : Intellect, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising as culture [[electronic resource] /] / edited by Chris Wharton
| Advertising as culture [[electronic resource] /] / edited by Chris Wharton |
| Pubbl/distr/stampa | Bristol, : Intellect, 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Altri autori (Persone) | WhartonChris |
| Soggetto topico | Advertising |
| ISBN | 1-84150-787-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover |
| Record Nr. | UNINA-9910808657503321 |
| Bristol, : Intellect, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||