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Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
| Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| Autore | Smith Aaron C.T |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 249 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Marketing research Business intelligence Sports - Economic aspects Customer Relationship Management Market Research and Competitive Intelligence Sports Economics |
| ISBN |
9783319488547
3319488546 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction - Crowdsourcing Brand Equity -- Chapter 2 Pitch Partners- Customers as Players and Collaborators -- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content -- Chapter 4 Connected Communities- Icons and Tribalism -- Chapter 5 Passionate Partisans- Lifelong Loyalty -- Chapter 6 Dynamic Data- Branding the Digital Drive -- Chapter 7 Enhanced Experiences - Enlisting the Fanatic -- Chapter 8 Conclusion- Future Brand Fans. |
| Record Nr. | UNINA-9910163010803321 |
Smith Aaron C.T
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport and wellbeing / / guest editor, Kate Westberg and Sarah Jane Kelly
| Sport and wellbeing / / guest editor, Kate Westberg and Sarah Jane Kelly |
| Pubbl/distr/stampa | Bradford, West Yorkshire : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (104 pages) |
| Disciplina | 796 |
| Soggetto topico | Sports |
| ISBN | 1-83909-839-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793813303321 |
| Bradford, West Yorkshire : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport and wellbeing / / guest editor, Kate Westberg and Sarah Jane Kelly
| Sport and wellbeing / / guest editor, Kate Westberg and Sarah Jane Kelly |
| Pubbl/distr/stampa | Bradford, West Yorkshire : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (104 pages) |
| Disciplina | 796 |
| Soggetto topico | Sports |
| ISBN | 1-83909-839-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910811076803321 |
| Bradford, West Yorkshire : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||