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Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors
| Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : IGI Global, , 2017 |
| Descrizione fisica | PDFs (253 pages) : illustrations |
| Disciplina | 378.1/2 |
| Collana | Advances in educational marketing, administration, and leadership |
| Soggetto topico |
College teachers - Professional relationships
Digital communications College teachers - Blogs Branding (Marketing) Reputation |
| Soggetto non controllato |
Bibliometric indicators
Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities |
| ISBN |
9781522509189
9781522509172 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. |
| Record Nr. | UNINA-9910149369003321 |
| Hershey, Pennsylvania : , : IGI Global, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internet Communication Technology (ICT) for Reconciliation : Applied Phronesis Netnography in Internet Research Methodologies / Iyad Muhsen AlDajani
| Internet Communication Technology (ICT) for Reconciliation : Applied Phronesis Netnography in Internet Research Methodologies / Iyad Muhsen AlDajani |
| Autore | Al-dajani, Iyad Muhsen |
| Pubbl/distr/stampa | Cham, : Springer, 2020 |
| Descrizione fisica | xx, 322 p. : ill. ; 24 cm |
| Soggetto topico |
00A79 (77-XX) - Physics [MSC 2020]
91-XX - Game theory, economics, finance, and other social and behavioral sciences [MSC 2020] 91D30 - Social networks; opinion dynamics [MSC 2020] |
| Soggetto non controllato |
Applied phronesis
Computational social sciences Data-driven science, modeling and theory building Internet Communication Technology Mixed-Method Research Design Netnography Online Deliberative democracy Online social media analysis Qualitative Content Analysis Reconciliation Wasatia-moderation |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNICAMPANIA-VAN0228760 |
Al-dajani, Iyad Muhsen
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| Cham, : Springer, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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