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Handbook of market segmentation : strategic targeting for business and technology firms / / Art Weinstein
| Handbook of market segmentation : strategic targeting for business and technology firms / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, : Routledge, 2004 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | WeinsteinArt |
| Collana | Haworth series in segmented, targeted, and customized marketing |
| Soggetto topico |
Market segmentation
Psychographics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7890-2157-9
1-135-18566-2 0-203-86248-1 0-7890-3318-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases. |
| Record Nr. | UNINA-9910457914903321 |
Weinstein Art
|
||
| New York, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of market segmentation : strategic targeting for business and technology firms / / Art Weinstein
| Handbook of market segmentation : strategic targeting for business and technology firms / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, : Routledge, 2004 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | WeinsteinArt |
| Collana | Haworth series in segmented, targeted, and customized marketing |
| Soggetto topico |
Market segmentation
Psychographics |
| ISBN |
1-135-18565-4
0-7890-2157-9 1-135-18566-2 0-203-86248-1 0-7890-3318-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases. |
| Record Nr. | UNISA-996211174303316 |
|
Weinstein Art
|
||
| New York, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Handbook of market segmentation : strategic targeting for business and technology firms / / Art Weinstein
| Handbook of market segmentation : strategic targeting for business and technology firms / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, : Routledge, 2004 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | WeinsteinArt |
| Collana | Haworth series in segmented, targeted, and customized marketing |
| Soggetto topico |
Market segmentation
Psychographics |
| ISBN |
1-135-18565-4
0-7890-2157-9 1-135-18566-2 0-203-86248-1 0-7890-3318-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases. |
| Record Nr. | UNINA-9910664002603321 |
|
Weinstein Art
|
||
| New York, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of Niche Marketing [[electronic resource] ] : Principles and Practice
| Handbook of Niche Marketing [[electronic resource] ] : Principles and Practice |
| Autore | Weinstein Art |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2013 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina |
658.4/02
658.402 |
| Soggetto topico |
Market segmentation -- Case studies
Market segmentation Commerce Business & Economics Marketing & Sales |
| ISBN |
0-203-05032-0
1-299-45934-X 1-136-41988-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Handbook of Niche Marketing Principles and Practice; Copyright Page; Contents; About the Editor; Contributors; Foreword; Introduction; About the Project: The Need for a Book on Niche Marketing; About the Readings; Part I: Background Concepts and Applications; Chapter 1. Niche Marketing Revisited: Concept, Applications, and Some European Cases; Introduction; Niche Marketing versus Segmentation; Evolution of Niche Marketing; Niche Marketing and Mass Marketing: A Comparison; Choosing a Niche Strategy; Making a Niche Marketing Strategy Work; Practical Guidelines
Conclusions and RecommendationsSuggested Further Reading; Chapter 2. Principles of Global Niche Marketing Strategies: An Early Conceptual Framework; Introduction; Increasing Segmentation of Markets; Niche As Survival Strategy; Exploiting: Carving Niches by Existing Companies; Niche Marketing Strategies in International Markets; Internationalization Process in Niche Marketing; Characteristic Niche Marketer Groups; Part II: Empirical Research in Niche Marketing; Chapter 3. An Approach for Identifying Cannibalization Within Product Line Extensions and Multibrand Strategies; Abstract IntroductionAn Ecological Approach to Cannibalization; Empirical Illustration; Line Pruning; Brand Image; Conclusion; Chapter 4. An Ecological Niche Theory Approach to the Measurement of Brand Competition; Abstract; Introduction; Measuring Competition; Measuring Niche Overlap; Empirical Demonstration; Conclusions and Extensions; Chapter 5. A Visual Approach for Identifying Consumer Satisfaction Niches; Abstract; Introduction; Importance of Consumer Satisfaction Distributions; A Demonstration of the Problem at Hand; The Proposed Method: Kernel Estimation; Pros and Cons of the Method ConclusionAppendix: Distribution Estimation and Comparison Approaches; Chapter 6. High Tech, High Performance: The Synergy of Niche Strategy and Planning Focus in Technological Entrepreneurial Firms; Introduction; Scope of Entry: Niche Strategy; Differentiation: Quality/Service; Strategic Implementation: The Planning Process; Strategy-Planning Process; Contextual Influences on Performance; Validation of "Niche" Operationalization; Conclusions; Appendix; Part III: Niche Marketing Cases Chapter 7. Crafting a Niche in a Crowded Market: The Case of Palliser Estate Wines of Martinborough (New Zealand)Introduction; The New Zealand Wine Industry and the Global Wine Trade; Palliser Estate Wines of Martinborough; Discussion and Conclusion; Chapter 8. Niche Marketing for Hotel Managers; Abstract; Introduction; Segmentation Practices in the Hotel Industry; Segmenting Your Local Market; Market Trends; Implications of U.S. Population Trends for the Hotel Industry; Segment Selection; Chapter 9. Out in the Market: The History of the Gay Market Segment in the United States; Abstract Introduction |
| Record Nr. | UNISA-996262835003316 |
|
Weinstein Art
|
||
| Hoboken, : Taylor and Francis, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Superior customer value : strategies for winning and retaining customers / / Art Weinstein
| Superior customer value : strategies for winning and retaining customers / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2012 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico | Customer services - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-24863-6
1-4398-9840-5 1-4398-6129-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1: Customers Want Exceptional Value!; Chapter 2: Be Customer Driven and Market Driving; Chapter 3: Process Management-Best Practices; Chapter 4: Building a Winning Business Model and Value Proposition; Chapter 5: Service and Quality-The Core Offering; Chapter 6: Price and Image-The Communicators; Chapter 7: E-Commerce-Opportunities in Marketspace; Chapter 8: Integrated Marketing Communications and Social Media; Chapter 9: Creating Value through Relationship Marketing; Chapter 10: Customer Loyalty and Retention
Chapter 11: Customer Value MetricsNotes; Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach; Back Cover |
| Record Nr. | UNINA-9910462205603321 |
|
Weinstein Art
|
||
| Boca Raton, Fla. : , : CRC Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Superior customer value : strategies for winning and retaining customers / / Art Weinstein
| Superior customer value : strategies for winning and retaining customers / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2012 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico | Customer services - Management |
| ISBN |
0-429-24863-6
1-4398-9840-5 1-4398-6129-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1: Customers Want Exceptional Value!; Chapter 2: Be Customer Driven and Market Driving; Chapter 3: Process Management-Best Practices; Chapter 4: Building a Winning Business Model and Value Proposition; Chapter 5: Service and Quality-The Core Offering; Chapter 6: Price and Image-The Communicators; Chapter 7: E-Commerce-Opportunities in Marketspace; Chapter 8: Integrated Marketing Communications and Social Media; Chapter 9: Creating Value through Relationship Marketing; Chapter 10: Customer Loyalty and Retention
Chapter 11: Customer Value MetricsNotes; Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach; Back Cover |
| Record Nr. | UNINA-9910785958103321 |
|
Weinstein Art
|
||
| Boca Raton, Fla. : , : CRC Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Superior customer value : strategies for winning and retaining customers / / Art Weinstein
| Superior customer value : strategies for winning and retaining customers / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2012 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico | Customer services - Management |
| ISBN |
0-429-24863-6
1-4398-9840-5 1-4398-6129-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1: Customers Want Exceptional Value!; Chapter 2: Be Customer Driven and Market Driving; Chapter 3: Process Management-Best Practices; Chapter 4: Building a Winning Business Model and Value Proposition; Chapter 5: Service and Quality-The Core Offering; Chapter 6: Price and Image-The Communicators; Chapter 7: E-Commerce-Opportunities in Marketspace; Chapter 8: Integrated Marketing Communications and Social Media; Chapter 9: Creating Value through Relationship Marketing; Chapter 10: Customer Loyalty and Retention
Chapter 11: Customer Value MetricsNotes; Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach; Back Cover |
| Record Nr. | UNINA-9910799905103321 |
|
Weinstein Art
|
||
| Boca Raton, Fla. : , : CRC Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Superior customer value : strategies for winning and retaining customers / / Art Weinstein
| Superior customer value : strategies for winning and retaining customers / / Art Weinstein |
| Autore | Weinstein Art |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boca Raton, Fla. : , : CRC Press, , 2012 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico | Customer services - Management |
| ISBN |
0-429-24863-6
1-4398-9840-5 1-4398-6129-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1: Customers Want Exceptional Value!; Chapter 2: Be Customer Driven and Market Driving; Chapter 3: Process Management-Best Practices; Chapter 4: Building a Winning Business Model and Value Proposition; Chapter 5: Service and Quality-The Core Offering; Chapter 6: Price and Image-The Communicators; Chapter 7: E-Commerce-Opportunities in Marketspace; Chapter 8: Integrated Marketing Communications and Social Media; Chapter 9: Creating Value through Relationship Marketing; Chapter 10: Customer Loyalty and Retention
Chapter 11: Customer Value MetricsNotes; Appendix: Analyzing Business Situations-The Customer-Value Funnel Approach; Back Cover |
| Record Nr. | UNINA-9910810736803321 |
|
Weinstein Art
|
||
| Boca Raton, Fla. : , : CRC Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||