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Survival math for marketers [[electronic resource] /] / Peter C. Weiglin
| Survival math for marketers [[electronic resource] /] / Peter C. Weiglin |
| Autore | Weiglin Peter C |
| Pubbl/distr/stampa | Los Angeles, : SAGE, c2002 |
| Descrizione fisica | 1 online resource (145 p.) |
| Disciplina |
658.00151
658/.001/51 |
| Soggetto topico | Marketing - Mathematics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-2850-3
1-4522-4565-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; Chapter 1 - Your Credibility; Chapter 2 - Figures Never Lie, but Liars Figure; Chapter 3 - Making a (Financial) Statement; Chapter 4 - Organizations, Measurement, and Standards; Chapter 5 - An Economics Excursion; Chapter 6 - Pricing and Profitability; Chapter 7 - Costs and Profitability; Chapter 8 - Strategy: Breakeven and Profitability; Chapter 9 - Cash; Chapter 10 - Budgets; Chapter 11 - Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author |
| Record Nr. | UNINA-9910481010203321 |
Weiglin Peter C
|
||
| Los Angeles, : SAGE, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Survival math for marketers [[electronic resource] /] / Peter C. Weiglin
| Survival math for marketers [[electronic resource] /] / Peter C. Weiglin |
| Autore | Weiglin Peter C |
| Pubbl/distr/stampa | Los Angeles, : SAGE, c2002 |
| Descrizione fisica | 1 online resource (x, 128 p.) |
| Disciplina | 658.0151 |
| Soggetto topico | Marketing - Mathematics |
| ISBN |
1-4833-2850-3
1-4522-4565-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; Chapter 1 - Your Credibility; Chapter 2 - Figures Never Lie, but Liars Figure; Chapter 3 - Making a (Financial) Statement; Chapter 4 - Organizations, Measurement, and Standards; Chapter 5 - An Economics Excursion; Chapter 6 - Pricing and Profitability; Chapter 7 - Costs and Profitability; Chapter 8 - Strategy: Breakeven and Profitability; Chapter 9 - Cash; Chapter 10 - Budgets; Chapter 11 - Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author |
| Record Nr. | UNINA-9910786926403321 |
|
Weiglin Peter C
|
||
| Los Angeles, : SAGE, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||