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Handbuch Werbeforschung / / herausgegeben von Gabriele Siegert, Werner Wirth, Patrick Weber, Juliane A. Lischka
| Handbuch Werbeforschung / / herausgegeben von Gabriele Siegert, Werner Wirth, Patrick Weber, Juliane A. Lischka |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (749 p.) |
| Disciplina | 300 |
| Collana | Springer VS Handbuch Handbuch Werbeforschung |
| Soggetto topico |
Communication
Marketing Communication Studies |
| ISBN | 3-531-18916-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einbettung und Abgrenzung: Werbung – das (un)bekannte Wesen -- Forschung zu Strukturen und Rahmenbedingungen der Werbung -- Forschung zu Produktion und Distribution der Werbung -- Forschung zu Nutzung und Wirkung von Werbung -- Methoden und Messung in der Werbeforschung -- Forschung zu Werbung in speziellen Feldern. |
| Record Nr. | UNINA-9910483844503321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Nursing and informatics for the 21st century : an international look at practice, education and EHR trends / / HIMSS ; edited by Charlotte A. Weaver [and others]
| Nursing and informatics for the 21st century : an international look at practice, education and EHR trends / / HIMSS ; edited by Charlotte A. Weaver [and others] |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Chicago, IL, : Healthcare Information and Management Systems Society, ©2010 |
| Descrizione fisica | 1 online resource |
| Disciplina | 610.730285 |
| Collana | HIMSS book series |
| Soggetto topico |
Nursing - Data processing
Nursing informatics - 21st century Information storage and retrieval systems - Nursing |
| ISBN |
0-429-25533-0
1-4987-5733-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Revolutionizing nursing : technology's role / Charlotte A. Weaver -- section 2. Nursing education and IT / Connie White Delaney -- section 3. Innovation through applied informatics / Patrick Weber -- section 4. EHR initiatives across the globe / Robyn L. Carr -- section 5. The near future and nursing / Charlotte A. Weaver. |
| Altri titoli varianti | Nursing and informatics for the twenty-first century |
| Record Nr. | UNINA-9910158992303321 |
| Chicago, IL, : Healthcare Information and Management Systems Society, ©2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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