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The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
| The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb |
| Autore | Webb Nicholas J. <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2011 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina |
658.4/063
658.514 |
| Soggetto topico |
Business enterprises - Technological innovations
Technological innovations - Economic aspects Business enterprises - Computer networks Digital media - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-17717-X
9786613177179 1-118-11301-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE DIGITALINNOVATION PLAYBOOK; Contents; Foreword; Acknowledgments; Introducing the Next Step: Navigating New Media; Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization; Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy; Chapter 3 The Digital Enterprise: Harnessing Social Media Intelligence, Smartly; Chapter 4 The Digital Video Revolution: Digital Technology Gives Anyone the Ability to Make a Quality Television Show
Chapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies Chapter 11 Creating a Digital Culture: Organizational Culture Is a Symptom: The Underlining Causality Is Collective Team FocusChapter 12 Rules of Engagement: Protecting the Value of Your Intellectual Property; Chapter 13 The Innovation Game Plan: Are You Ready to Deploy?; About the Author; Special Book Offer; Index |
| Record Nr. | UNINA-9910456563403321 |
Webb Nicholas J. <1958->
|
||
| Hoboken, N.J., : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb
| The digital innovation playbook [[electronic resource] ] : creating a transformative customer experience / / Nicholas J. Webb |
| Autore | Webb Nicholas J. <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2011 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina |
658.4/063
658.514 |
| Soggetto topico |
Business enterprises - Technological innovations
Technological innovations - Economic aspects Business enterprises - Computer networks Digital media - Economic aspects |
| ISBN |
1-283-17717-X
9786613177179 1-118-11301-2 |
| Classificazione |
COM087000
QP 210 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE DIGITALINNOVATION PLAYBOOK; Contents; Foreword; Acknowledgments; Introducing the Next Step: Navigating New Media; Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization; Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy; Chapter 3 The Digital Enterprise: Harnessing Social Media Intelligence, Smartly; Chapter 4 The Digital Video Revolution: Digital Technology Gives Anyone the Ability to Make a Quality Television Show
Chapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies Chapter 11 Creating a Digital Culture: Organizational Culture Is a Symptom: The Underlining Causality Is Collective Team FocusChapter 12 Rules of Engagement: Protecting the Value of Your Intellectual Property; Chapter 13 The Innovation Game Plan: Are You Ready to Deploy?; About the Author; Special Book Offer; Index |
| Record Nr. | UNINA-9910781504603321 |
|
Webb Nicholas J. <1958->
|
||
| Hoboken, N.J., : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The innovation playbook [[electronic resource] ] : a revolution in business excellence / / Nicholas J. Webb
| The innovation playbook [[electronic resource] ] : a revolution in business excellence / / Nicholas J. Webb |
| Autore | Webb Nicholas J. <1958-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2010 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.4/063 |
| Soggetto topico |
Technological innovations - Economic aspects
Creative ability in technology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-91689-3
1-282-81709-4 9786612817090 0-470-91687-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Innovation Playbook: A Revolution in Business Excellence; Contents; Foreword; Acknowledgments; Introduction; Still Crazy about Innovation-After All These Years; Becoming an Innovation Superstar; Plays in The Innovation Playbook; Part I: WHAT'S WRONG WITH INNOVATION TODAY; Chapter 1:The New Economy: Different for Good; Chapter 2: The Wheels Keep Falling Off; Chapter 3: The Danger of Safety; Chapter 4: What's Mything in Innovation Today; Part II: INNOVATING YOUR WAY TO BUSINESS EXCELLENCE; Chapter 5: Anatomy of an Innovation Superstar; Chapter 6: Creating Net Customer Value
Chapter 7: Carpet TimeChapter 8: The RealOpen Innovation Framework; Chapter 9: Creating a (Digital) Innovation Culture; Chapter 10: Dancing with the Innovation Superstars; About the Author; About The Innovation Playbook Web Site; Index |
| Record Nr. | UNINA-9910459588203321 |
|
Webb Nicholas J. <1958->
|
||
| Hoboken, NJ, : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The innovation playbook [[electronic resource] ] : a revolution in business excellence / / Nicholas J. Webb
| The innovation playbook [[electronic resource] ] : a revolution in business excellence / / Nicholas J. Webb |
| Autore | Webb Nicholas J. <1958-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2010 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.4/063 |
| Soggetto topico |
Technological innovations - Economic aspects
Creative ability in technology |
| ISBN |
0-470-91689-3
1-282-81709-4 9786612817090 0-470-91687-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Innovation Playbook: A Revolution in Business Excellence; Contents; Foreword; Acknowledgments; Introduction; Still Crazy about Innovation-After All These Years; Becoming an Innovation Superstar; Plays in The Innovation Playbook; Part I: WHAT'S WRONG WITH INNOVATION TODAY; Chapter 1:The New Economy: Different for Good; Chapter 2: The Wheels Keep Falling Off; Chapter 3: The Danger of Safety; Chapter 4: What's Mything in Innovation Today; Part II: INNOVATING YOUR WAY TO BUSINESS EXCELLENCE; Chapter 5: Anatomy of an Innovation Superstar; Chapter 6: Creating Net Customer Value
Chapter 7: Carpet TimeChapter 8: The RealOpen Innovation Framework; Chapter 9: Creating a (Digital) Innovation Culture; Chapter 10: Dancing with the Innovation Superstars; About the Author; About The Innovation Playbook Web Site; Index |
| Record Nr. | UNINA-9910785256903321 |
|
Webb Nicholas J. <1958->
|
||
| Hoboken, NJ, : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||