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Radio : the book : [for creative, professional programming] / / Steve Warren
| Radio : the book : [for creative, professional programming] / / Steve Warren |
| Autore | Warren Steve <1945-, > |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston : , : Focal Press, , 2005 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 384.54 |
| Soggetto topico | Radio broadcasting |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-03513-3
1-136-03514-1 1-281-01275-0 9786611012755 0-08-049796-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; RADIO: The Book; Copyright; CONTENTS; PREFACE; ABOUT THE AUTHOR; 1 THE LISTENERS; IN TOUCH WITH THEM; LISTENERS AS A RESOURCE; SO HERE'S WHAT I'M GETTING AT; 2 BASIC RADIO REALITIES; GETTING STARTED; SALES; TECHNOLOGY; RADIO IS A SECONDARY MEDIUM; A FEW RULES AND REGULATIONS; 3 RADIO AS A CAREER; CAN RADIO REALLY BE A CAREER?; Be Flexible; Have a Passion for Radio; Drop-Ins; Career Part-Timers; Radio Schools; College; SO YOU WANT A JOB IN RADIO? SHOW ME WHAT YOU'VE GOT; THE AIR CHECK; Always Have a Current Air Check; The Air Check Should Be a Composite; Don't Overedit
10 to 15 Seconds of Each SongMake Music Segues Smooth; Short Breaks First; Ideal Length: 7 to 10 Minutes; Commercials/Production on Another Track; THE RÉSUMÉ; One Page; Keep It Current; Neatness Counts; Alternate Contact; Group Similar Items; Avoid Nonindustry References; School and Study; Guarantee Delivery; No Form Letter; Follow-Up; A Secret; A Word to Management and Owners; NEGOTIATING; Nonpersonality Stations; Personality Stations; Personal Interview; Versatility vs Specialization; Know the Difference; GETTING OUT OF A JOB: NEGOTIATING; BEING AN ON-THE-AIR PROGRAM DIRECTOR THE ANNOUNCER: MESSENGER OR MESSIAH4 THE MUSIC AND THE TALK; FORMATS; Music Formats; Nonmusic Formats; FINDING A FORMAT NICHE; CHANGING FORMAT; MUSIC ROTATIONS; Pyramid; Rectangle; ROTATION CYCLES; Segment of Time Cycles; MUSIC TEMPO; THE GREAT MUSIC SHIFT; DAYPARTS AND DAYPARTING; VIRTUAL PROGRAMMING; ABOUT COMMERCIALS; PUBLIC SERVICE ANNOUNCEMENTS; 5 RESEARCH; MARKET AND MUSIC RESEARCH; Read This; Now, Read It Again; RESEARCH CAN GIVE YOU RESULTS ONLY FOR MATERIAL YOU DECIDE TO TEST; HOW TO USE RESEARCH; WHAT ROLE SHOULD RESEARCH PLAY?; WHAT OTHER INTERESTS DO RESEARCH COMPANIES HAVE? ALL ABOUT THE RADIO RATINGSCume; Average Quarter Hours (AQH); Time Spent Listening (STL); The Arbitron Portable People Meter (PPM); Other Ratings Data; Summary; Other Ratings History; RATINGS SECRETS AND STRATEGY; HEY LISTENERS! ALL ABOARD!; WHEN THE RATINGS BOOK ARRIVES; Cume; Share; Rating; OTHER THINGS TO WATCH FOR; ABOUT ROLLING AVERAGES; DIARY KEEPING; WORKING WITH A CONSULTANT; 6 BRANDING AND MARKETING; THE STATION IDENTITY; The Fun Radio Station; News and Information Identity; Contest Image; Public Service Image; Negative Identity; Other Identities; STATION RESOURCES ADVERTISING: PRINTADVERTISING: TELEVISION; The TV SPOT; The TV Schedule; ADVERTISING: OUTDOOR; ADVERTISING: DIRECT MAIL; ADVERTISING: GUERRILLA; 7 PROMOTIONS; PROMOTIONS DESIGNED AROUND THE LISTENERS; HOW TO PROMOTE A RADIO STATION WITH SOMEONE ELSE'S MONEY; TIME TARGETS; WHAT PAYS THE BILLS?; LINER CARDS; HOW TO PROMOTE A RADIO STATION (WITHOUT MONEY)!; MY FAVORITE PROMOTIONS; 8 THE STATION'S PERSONNEL; MEETINGS; STUDIO MANNERS; TITLES; STATION RESOURCES; TAKE A BREAK; VACATION POLICIES; HEALTH TIPS; 9 OTHER RADIO MEDIA; SYNDICATED PROGRAMMING; SATELLITE RADIO THE INTERNET AND INTERNET RADIO |
| Record Nr. | UNINA-9910457501903321 |
Warren Steve <1945-, >
|
||
| Amsterdam ; ; Boston : , : Focal Press, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Radio : the book : [for creative, professional programming] / / Steve Warren
| Radio : the book : [for creative, professional programming] / / Steve Warren |
| Autore | Warren Steve <1945-, > |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston : , : Focal Press, , 2005 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 384.54 |
| Soggetto topico | Radio broadcasting |
| ISBN |
1-136-03513-3
1-136-03514-1 1-281-01275-0 9786611012755 0-08-049796-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; RADIO: The Book; Copyright; CONTENTS; PREFACE; ABOUT THE AUTHOR; 1 THE LISTENERS; IN TOUCH WITH THEM; LISTENERS AS A RESOURCE; SO HERE'S WHAT I'M GETTING AT; 2 BASIC RADIO REALITIES; GETTING STARTED; SALES; TECHNOLOGY; RADIO IS A SECONDARY MEDIUM; A FEW RULES AND REGULATIONS; 3 RADIO AS A CAREER; CAN RADIO REALLY BE A CAREER?; Be Flexible; Have a Passion for Radio; Drop-Ins; Career Part-Timers; Radio Schools; College; SO YOU WANT A JOB IN RADIO? SHOW ME WHAT YOU'VE GOT; THE AIR CHECK; Always Have a Current Air Check; The Air Check Should Be a Composite; Don't Overedit
10 to 15 Seconds of Each SongMake Music Segues Smooth; Short Breaks First; Ideal Length: 7 to 10 Minutes; Commercials/Production on Another Track; THE RÉSUMÉ; One Page; Keep It Current; Neatness Counts; Alternate Contact; Group Similar Items; Avoid Nonindustry References; School and Study; Guarantee Delivery; No Form Letter; Follow-Up; A Secret; A Word to Management and Owners; NEGOTIATING; Nonpersonality Stations; Personality Stations; Personal Interview; Versatility vs Specialization; Know the Difference; GETTING OUT OF A JOB: NEGOTIATING; BEING AN ON-THE-AIR PROGRAM DIRECTOR THE ANNOUNCER: MESSENGER OR MESSIAH4 THE MUSIC AND THE TALK; FORMATS; Music Formats; Nonmusic Formats; FINDING A FORMAT NICHE; CHANGING FORMAT; MUSIC ROTATIONS; Pyramid; Rectangle; ROTATION CYCLES; Segment of Time Cycles; MUSIC TEMPO; THE GREAT MUSIC SHIFT; DAYPARTS AND DAYPARTING; VIRTUAL PROGRAMMING; ABOUT COMMERCIALS; PUBLIC SERVICE ANNOUNCEMENTS; 5 RESEARCH; MARKET AND MUSIC RESEARCH; Read This; Now, Read It Again; RESEARCH CAN GIVE YOU RESULTS ONLY FOR MATERIAL YOU DECIDE TO TEST; HOW TO USE RESEARCH; WHAT ROLE SHOULD RESEARCH PLAY?; WHAT OTHER INTERESTS DO RESEARCH COMPANIES HAVE? ALL ABOUT THE RADIO RATINGSCume; Average Quarter Hours (AQH); Time Spent Listening (STL); The Arbitron Portable People Meter (PPM); Other Ratings Data; Summary; Other Ratings History; RATINGS SECRETS AND STRATEGY; HEY LISTENERS! ALL ABOARD!; WHEN THE RATINGS BOOK ARRIVES; Cume; Share; Rating; OTHER THINGS TO WATCH FOR; ABOUT ROLLING AVERAGES; DIARY KEEPING; WORKING WITH A CONSULTANT; 6 BRANDING AND MARKETING; THE STATION IDENTITY; The Fun Radio Station; News and Information Identity; Contest Image; Public Service Image; Negative Identity; Other Identities; STATION RESOURCES ADVERTISING: PRINTADVERTISING: TELEVISION; The TV SPOT; The TV Schedule; ADVERTISING: OUTDOOR; ADVERTISING: DIRECT MAIL; ADVERTISING: GUERRILLA; 7 PROMOTIONS; PROMOTIONS DESIGNED AROUND THE LISTENERS; HOW TO PROMOTE A RADIO STATION WITH SOMEONE ELSE'S MONEY; TIME TARGETS; WHAT PAYS THE BILLS?; LINER CARDS; HOW TO PROMOTE A RADIO STATION (WITHOUT MONEY)!; MY FAVORITE PROMOTIONS; 8 THE STATION'S PERSONNEL; MEETINGS; STUDIO MANNERS; TITLES; STATION RESOURCES; TAKE A BREAK; VACATION POLICIES; HEALTH TIPS; 9 OTHER RADIO MEDIA; SYNDICATED PROGRAMMING; SATELLITE RADIO THE INTERNET AND INTERNET RADIO |
| Record Nr. | UNINA-9910784572503321 |
|
Warren Steve <1945-, >
|
||
| Amsterdam ; ; Boston : , : Focal Press, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||