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Perspectives on public relations research [[electronic resource] /] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
| Perspectives on public relations research [[electronic resource] /] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2002 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
MossDanny <1954->
VerčičDejan WarnabyGary |
| Collana | Routledge advances in management and business studies |
| Soggetto topico |
Corporations - Public relations
Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-60330-4
1-281-19024-1 9786611190248 0-203-19292-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents |
| Record Nr. | UNINA-9910450641603321 |
| London ; ; New York, : Routledge, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on public relations research [[electronic resource] /] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
| Perspectives on public relations research [[electronic resource] /] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2002 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
MossDanny <1954->
VerčičDejan WarnabyGary |
| Collana | Routledge advances in management and business studies |
| Soggetto topico |
Corporations - Public relations
Public relations |
| ISBN |
1-134-60330-4
1-281-19024-1 9786611190248 0-203-19292-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents |
| Record Nr. | UNINA-9910783026803321 |
| London ; ; New York, : Routledge, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on public relations research / / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
| Perspectives on public relations research / / edited by Danny Moss, Dejan Vercic, and Gary Warnaby |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2002 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
MossDanny <1954->
VerčičDejan WarnabyGary |
| Collana | Routledge advances in management and business studies |
| Soggetto topico |
Corporations - Public relations
Public relations |
| ISBN |
1-134-60330-4
1-281-19024-1 9786611190248 0-203-19292-3 9780203192924 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents |
| Record Nr. | UNINA-9911092290003321 |
| London ; ; New York, : Routledge, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on public relations research / / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
| Perspectives on public relations research / / edited by Danny Moss, Dejan Vercic, and Gary Warnaby |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2002 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
MossDanny <1954->
VerčičDejan WarnabyGary |
| Collana | Routledge advances in management and business studies |
| Soggetto topico |
Corporations - Public relations
Public relations |
| ISBN |
1-134-60330-4
1-281-19024-1 9786611190248 0-203-19292-3 9780203192924 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents |
| Record Nr. | UNINA-9911135256803321 |
| London ; ; New York, : Routledge, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Relationship marketing : a consumer experience approach / / Steve Baron, Tony Conway, Gary Warnaby
| Relationship marketing : a consumer experience approach / / Steve Baron, Tony Conway, Gary Warnaby |
| Autore | Baron Steve (J. Steve) |
| Pubbl/distr/stampa | Los Angeles [Calif.] ; ; London, : SAGE, 2010 |
| Descrizione fisica | 1 online resource (viii, 202 p.) : ill |
| Disciplina | 658.812 |
| Altri autori (Persone) |
ConwayA (Anthony)
WarnabyGary |
| Collana | Advanced marketing series |
| Soggetto topico |
Relationship marketing
Customer relations |
| ISBN |
9786613288714
9781446251096 1446251098 9781446257739 1446257738 9781283288712 1283288710 9781446200315 1446200310 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Part I -Relationship Marketing:The State of the Art; 1 Origins and History of Relationship Marketing; 2 Relationship MarketingThemes; 3 Customer Retentionand Loyalty; 4 Relationship Marketing:A Change in Perspective?; Part II - Relationships from a Consumer Experience Perspective; 5 Frameworks for Analysing the Consumer Experience; 6 Consumer Resources:Use and Integration; 7 Introducing ConsumerExperience Modelling; 8 Consumer ExperienceModelling: ValueEnhancers andInhibitors; 9 Communities Within'Experiential Networks'; 10 Social Networks:C2C Exchanges andRelationships
Part III -Conclusion11 Issues for the Future; Index |
| Record Nr. | UNINA-9911115717903321 |
Baron Steve (J. Steve)
|
||
| Los Angeles [Calif.] ; ; London, : SAGE, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Relationship marketing : a consumer experience approach / / Steve Baron, Tony Conway, Gary Warnaby
| Relationship marketing : a consumer experience approach / / Steve Baron, Tony Conway, Gary Warnaby |
| Autore | Baron Steve (J. Steve) |
| Pubbl/distr/stampa | Los Angeles [Calif.] ; ; London, : SAGE, 2010 |
| Descrizione fisica | 1 online resource (viii, 202 p.) : ill |
| Disciplina | 658.812 |
| Altri autori (Persone) |
ConwayA (Anthony)
WarnabyGary |
| Collana | Advanced marketing series |
| Soggetto topico |
Relationship marketing
Customer relations |
| ISBN |
9786613288714
9781446251096 1446251098 9781446257739 1446257738 9781283288712 1283288710 9781446200315 1446200310 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Part I -Relationship Marketing:The State of the Art; 1 Origins and History of Relationship Marketing; 2 Relationship MarketingThemes; 3 Customer Retentionand Loyalty; 4 Relationship Marketing:A Change in Perspective?; Part II - Relationships from a Consumer Experience Perspective; 5 Frameworks for Analysing the Consumer Experience; 6 Consumer Resources:Use and Integration; 7 Introducing ConsumerExperience Modelling; 8 Consumer ExperienceModelling: ValueEnhancers andInhibitors; 9 Communities Within'Experiential Networks'; 10 Social Networks:C2C Exchanges andRelationships
Part III -Conclusion11 Issues for the Future; Index |
| Record Nr. | UNINA-9911140090203321 |
| Baron Steve (J. Steve) | ||
| Los Angeles [Calif.] ; ; London, : SAGE, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rethinking place branding : comprehensive brand development for cities and regions / / Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
| Rethinking place branding : comprehensive brand development for cities and regions / / Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors. |
| Pubbl/distr/stampa | Cham, : Springer, 2015 |
| Descrizione fisica | 252p |
| Disciplina |
330
338.9 658.8 710 |
| Altri autori (Persone) |
KavaratzisMihalis
WarnabyGary AshworthG. J (Gregory John) |
| Soggetto topico |
Marketing
Regional economics Space in economics Regional planning City planning Architecture |
| ISBN | 9783319124247 : (ebk : EbookCentral) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298506603321 |
| Cham, : Springer, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service and service systems : provider challenges and directions in unsettled times / / Steve Baron, Philippa Hunter-Jones and Gary Warnaby
| Service and service systems : provider challenges and directions in unsettled times / / Steve Baron, Philippa Hunter-Jones and Gary Warnaby |
| Autore | Baron Steve (J. Steve) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 658.4056 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Crisis management
Emergency management Disaster relief Human services |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
unsettled times
consumption adequacy service systems public services places spatial service systems |
| ISBN | 1-60649-577-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Living in unsettled times -- 2. Schools of thought -- 3. Consumption adequacy -- 4. A service science perspective: urban service systems -- 5. Urban service systems in unsettled times -- 6. Impact, likelihood, and resilience: analyzing service system responses to unsettled times -- 7. Unsettled times: the case of the UK "big freeze" of 2010 -- 8. Bringing it altogether: purposeful proposals, challenges, and directions -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910464317403321 |
|
Baron Steve (J. Steve)
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service and service systems : provider challenges and directions in unsettled times / / Steve Baron, Philippa Hunter-Jones and Gary Warnaby
| Service and service systems : provider challenges and directions in unsettled times / / Steve Baron, Philippa Hunter-Jones and Gary Warnaby |
| Autore | Baron Steve (J. Steve) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 658.4056 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Crisis management
Emergency management Disaster relief Human services |
| Soggetto non controllato |
unsettled times
consumption adequacy service systems public services places spatial service systems |
| ISBN | 1-60649-577-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Living in unsettled times -- 2. Schools of thought -- 3. Consumption adequacy -- 4. A service science perspective: urban service systems -- 5. Urban service systems in unsettled times -- 6. Impact, likelihood, and resilience: analyzing service system responses to unsettled times -- 7. Unsettled times: the case of the UK "big freeze" of 2010 -- 8. Bringing it altogether: purposeful proposals, challenges, and directions -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910789307503321 |
|
Baron Steve (J. Steve)
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service and service systems : provider challenges and directions in unsettled times / / Steve Baron, Philippa Hunter-Jones and Gary Warnaby
| Service and service systems : provider challenges and directions in unsettled times / / Steve Baron, Philippa Hunter-Jones and Gary Warnaby |
| Autore | Baron Steve (J. Steve) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 658.4056 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Crisis management
Emergency management Disaster relief Human services |
| Soggetto non controllato |
unsettled times
consumption adequacy service systems public services places spatial service systems |
| ISBN | 1-60649-577-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Living in unsettled times -- 2. Schools of thought -- 3. Consumption adequacy -- 4. A service science perspective: urban service systems -- 5. Urban service systems in unsettled times -- 6. Impact, likelihood, and resilience: analyzing service system responses to unsettled times -- 7. Unsettled times: the case of the UK "big freeze" of 2010 -- 8. Bringing it altogether: purposeful proposals, challenges, and directions -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910810577203321 |
|
Baron Steve (J. Steve)
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||