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Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910451292803321 |
Wang Jing <1950->
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| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910777461203321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910823269903321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
High culture fever : politics, aesthetics, and ideology in Deng's China / / Jing Wang
| High culture fever : politics, aesthetics, and ideology in Deng's China / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Berkeley : , : University of California Press, , 1996 |
| Descrizione fisica | 1 online resource (x, 376 pages) |
| Disciplina | 001.1/0951 |
| Soggetto topico |
East Asia
Regions & Countries - Asia & the Middle East History & Archaeology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-585-11120-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996248156003316 |
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Wang Jing <1950->
|
||
| Berkeley : , : University of California Press, , 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
High culture fever : politics, aesthetics, and ideology in Deng's China / / Jing Wang
| High culture fever : politics, aesthetics, and ideology in Deng's China / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Berkeley : , : University of California Press, , 1996 |
| Descrizione fisica | 1 online resource (x, 376 pages) |
| Disciplina | 001.1/0951 |
| Soggetto topico |
East Asia
Regions & Countries - Asia & the Middle East History & Archaeology |
| ISBN | 0-585-11120-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Politics, aesthetics, and ideology in Deng's China |
| Record Nr. | UNINA-9910495879903321 |
|
Wang Jing <1950->
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||
| Berkeley : , : University of California Press, , 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The story of stone : intertextuality, ancient Chinese stone lore, and the stone symbolism in Dream of the red chamber, Water margin, and The journey to the west / / Jing Wang
| The story of stone : intertextuality, ancient Chinese stone lore, and the stone symbolism in Dream of the red chamber, Water margin, and The journey to the west / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Durham, N.C. : , : Duke University Press, , 1992 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 895.1/09 |
| Collana | Post-contemporary interventions |
| Soggetto topico |
Chinese literature - History and criticism
Stone in literature Stone |
| ISBN |
1-322-19845-4
0-8223-7973-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- 1. Intertextuality and Interpretation -- 2. The Mythological Dictionary of Stone -- 3. Stone and Jade: From the Fictitious to the Morally Prescribed -- 4. The Story of Stone: The Problematic of Contradiction and Constraint -- 5. The Paradox of Desire and Emptiness: The Stone Monkey Intertextualized -- 6. The Inscribed Stone Tablet -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNISA-996248153003316 |
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Wang Jing <1950->
|
||
| Durham, N.C. : , : Duke University Press, , 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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