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Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson
| Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
| Autore | Walters Suzanne |
| Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-55570-867-6
1-55570-766-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
| Record Nr. | UNINA-9910464174803321 |
Walters Suzanne
|
||
| Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson
| Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
| Autore | Walters Suzanne |
| Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
| ISBN |
1-55570-867-6
1-55570-766-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
| Record Nr. | UNINA-9910786686603321 |
|
Walters Suzanne
|
||
| Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson
| Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
| Autore | Walters Suzanne |
| Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
| ISBN |
1-55570-867-6
1-55570-766-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
| Record Nr. | UNINA-9910822839603321 |
|
Walters Suzanne
|
||
| Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||