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Exotic visions in marketing theory and practice [[electronic resource] /] / Alf H. Walle
| Exotic visions in marketing theory and practice [[electronic resource] /] / Alf H. Walle |
| Autore | Walle Alf H |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2002 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing research
Marketing - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4294-7313-4
0-313-00469-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450151803321 |
Walle Alf H
|
||
| Westport, Conn., : Quorum Books, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exotic visions in marketing theory and practice [[electronic resource] /] / Alf H. Walle
| Exotic visions in marketing theory and practice [[electronic resource] /] / Alf H. Walle |
| Autore | Walle Alf H |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2002 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing research
Marketing - Social aspects |
| ISBN |
1-4294-7313-4
0-313-00469-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910777089203321 |
|
Walle Alf H
|
||
| Westport, Conn., : Quorum Books, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exotic visions in marketing theory and practice / / Alf H. Walle
| Exotic visions in marketing theory and practice / / Alf H. Walle |
| Autore | Walle Alf H |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2002 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing research
Marketing - Social aspects |
| ISBN |
1-4294-7313-4
0-313-00469-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Preface -- Acknowledgments -- 1. Introduction: Beyond Science -- I. Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- 2. Kant and the Tempering of Science: A Metaphor for Marketing -- 3. Friedrich Hegel: Social Structure as Overarching Monolith -- 4. Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- 5. The Intellectual Ancestors of Modern Qualitative Thought -- II. The Structural Paradigm and Its Variants -- 6. Mental Structuralism: The Nature of the Human Mind -- 7. Classic Social Structuralism: An Overview -- 8. Social Structures and Consumer Response: The Culture at a Distance Method -- 9. Social Structures and the Consumption of Art: The Myth and Symbol Method -- 10. Social Structures and Strategic Behavior: The Face to Face Method -- 11. The Structural Perspective: A Synthesis -- III. Individualistic and Poststructural Perspectives -- 12. Alternatives to Structural Analysis: The Existential Initiative -- 13. Poststructural Leaders and Marketing/Consumer Research -- 14. Conflict Theory: Individualism within a Social Context -- 15. Individualistic Implications and Marketing Research -- 16. Conclusion: A Diversity of Methods -- Index. |
| Record Nr. | UNINA-9910818508703321 |
|
Walle Alf H
|
||
| Westport, Conn., : Quorum Books, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research in intelligence and marketing [[electronic resource] ] : the new strategic convergence / / Alf H. Walle III
| Qualitative research in intelligence and marketing [[electronic resource] ] : the new strategic convergence / / Alf H. Walle III |
| Autore | Walle Alf H |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2001 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina | 658.4/7 |
| Soggetto topico |
Business intelligence
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4294-7643-5
1-56750-964-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910449693303321 |
|
Walle Alf H
|
||
| Westport, Conn., : Quorum Books, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research in intelligence and marketing [[electronic resource] ] : the new strategic convergence / / Alf H. Walle III
| Qualitative research in intelligence and marketing [[electronic resource] ] : the new strategic convergence / / Alf H. Walle III |
| Autore | Walle Alf H |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2001 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina | 658.4/7 |
| Soggetto topico |
Business intelligence
Marketing research |
| ISBN |
1-4294-7643-5
1-56750-964-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783013203321 |
|
Walle Alf H
|
||
| Westport, Conn., : Quorum Books, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research in intelligence and marketing : the new strategic convergence / / Alf H. Walle III
| Qualitative research in intelligence and marketing : the new strategic convergence / / Alf H. Walle III |
| Autore | Walle Alf H |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2001 |
| Descrizione fisica | 1 online resource (261 p.) |
| Disciplina | 658.4/7 |
| Soggetto topico |
Business intelligence
Marketing research |
| ISBN |
1-4294-7643-5
1-56750-964-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index. |
| Record Nr. | UNINA-9910818285603321 |
|
Walle Alf H
|
||
| Westport, Conn., : Quorum Books, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||