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Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and HardyChapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910456741403321 |
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (vi, 179 pages) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910780839503321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (vi, 179 pages) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910812589103321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace
| Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace |
| Autore | Wallace Margot A. <1941-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (341 pages) : colour illustrations, photographs |
| Disciplina | 069.068 |
| Soggetto topico |
Museums - United States - Management
Museums - Public relations - United States Business names - United States Branding (Marketing) - United States Museum attendance - United States |
| ISBN | 9781442263468 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
| Record Nr. | UNINA-9910798140503321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace
| Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace |
| Autore | Wallace Margot A. <1941-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (341 pages) : colour illustrations, photographs |
| Disciplina | 069.068 |
| Soggetto topico |
Museums - United States - Management
Museums - Public relations - United States Business names - United States Branding (Marketing) - United States Museum attendance - United States |
| ISBN | 9781442263468 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
| Record Nr. | UNINA-9910810796103321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing for museums / / Margot Wallace
| Writing for museums / / Margot Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , [2014] |
| Descrizione fisica | 1 online resource (260 pages) |
| Disciplina | 069/.1 |
| Soggetto topico |
Communication in museums
Museums - Social aspects Museums - Educational aspects Museums - Public relations Museum visitors Authorship Narration (Rhetoric) Museum techniques |
| ISBN | 1-4422-2762-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Audio tours -- Blogs -- Brochures -- E-mail -- Education -- Environmental graphics -- Exhibition videos -- Guided tours -- Lectures -- Magazines -- Newsletters -- Pinterest, Twitter, and social media strategies -- Public relations -- Solicitation letter -- Store -- Survey questionnaires -- Volunteers -- Website -- YouTube -- Writing tips. |
| Record Nr. | UNINA-9910158568603321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||