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Google Analytics integrations / / Daniel Waisberg
| Google Analytics integrations / / Daniel Waisberg |
| Autore | Waisberg Daniel |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Indiana : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.87202854678 |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-05325-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Chapter 1 Implementation Best Practices; Planning Your Implementation; 1. Define Business Goals; 2. Build Key Performance Indicators; 3. Collect Data; 4. Analyze Data; 5. Test Alternatives; 6. Implement Insights; Implementing and Customizing Your Code; Cross Domain Tracking; Enhanced Ecommerce; Custom Dimensions; Download Clicks; Advanced Content Tracking; Troubleshooting Code Implementation; Setting Up the Google Analytics Interface; Setting Up Goals; Focusing on Potential Customers; Removing Parameters That Do Not Point to Unique Content
Eliminating Duplicate Pages Setting Up Site Search; Enabling Display Advertising and Demographics Reports; Excluding Referrals; Tagging Your Inbound Traffic; Tagging Custom Campaigns; Tagging FeedBurner Traffic; Managing Your Implementations Effectively; Creating Raw Data and Staging Views; Creating an Analytics Staging Property; Keeping Track of Implementation and Configuration Changes; Keeping Track of External and Overall Changes with Annotations; Summary; Part I Official Integrations; Chapter 2 AdWords Integration; Integrating Ad Words and Google Analytics; Linking Ad Words and Analytics Deleting and Editing the Google Analytics and Ad Words Link Top 10 Causes of Google Analytics and Ad Words Data Discrepancies; Integration Data, Structure, and Standard Reports; Ad Words Dimensions and Metrics in Google Analytics; Ad Words Account Structure Overview; Ad Words Standard Reports Overview; Optimizing Ad Words Performance Using Google Analytics; Identifying Winners and Losers-The ABC Framework; Finding Negative Keywords with Custom Reports; Creating Remarketing Lists Using Google Analytics Data; Optimizing Shopping Campaigns; Summary; Chapter 3 Ad Sense Integration Integrating Ad Sense and Google Analytics Linking Analytics to Ad Sense; Linking Multiple Ad Sense Accounts and/or Google Analytics Properties; Unlinking and Managing Access to Data; Data Discrepancies Between Google Analytics and Ad Sense; Analyzing Ad Sense Effectiveness Using Google Analytics; Ad Sense Overview; Ad Sense Pages; Ad Sense Referrers; Google Analytics Dashboard to Monitor Ad Sense Performance; Summary; Chapter 4 Mobile Apps Integrations; Viewing Google Play and iTunes Data on Google Analytics; Android SDK v4: Setting Up Install Tracking and Campaign Measurement iOS SDK v3: Setting Up Install Tracking and Campaign Measurement Analyzing Mobile Apps-The Full Customer Journey; Sources Reports; Google Play Referral Flow Report; Summary; Chapter 5 Webmaster Tools Integration; Linking Webmaster Tools to Google Analytics; Analyzing Webmaster Tools Data on Google Analytics; Queries Report; Landing Pages; Geographical Summary; Summary; Chapter 6 YouTube Integration; Integrating YouTube Into Google Analytics; YouTube Video Tracking in Google Analytics Using Google Tag Manager; Implementation Details; Custom Report to Monitor Video Performance; Summary Part II Custom Integrations |
| Record Nr. | UNINA-9910464022903321 |
Waisberg Daniel
|
||
| Indianapolis, Indiana : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Google Analytics integrations / / Daniel Waisberg
| Google Analytics integrations / / Daniel Waisberg |
| Autore | Waisberg Daniel |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Indiana : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.87202854678 |
| ISBN | 1-119-05325-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Chapter 1 Implementation Best Practices; Planning Your Implementation; 1. Define Business Goals; 2. Build Key Performance Indicators; 3. Collect Data; 4. Analyze Data; 5. Test Alternatives; 6. Implement Insights; Implementing and Customizing Your Code; Cross Domain Tracking; Enhanced Ecommerce; Custom Dimensions; Download Clicks; Advanced Content Tracking; Troubleshooting Code Implementation; Setting Up the Google Analytics Interface; Setting Up Goals; Focusing on Potential Customers; Removing Parameters That Do Not Point to Unique Content
Eliminating Duplicate Pages Setting Up Site Search; Enabling Display Advertising and Demographics Reports; Excluding Referrals; Tagging Your Inbound Traffic; Tagging Custom Campaigns; Tagging FeedBurner Traffic; Managing Your Implementations Effectively; Creating Raw Data and Staging Views; Creating an Analytics Staging Property; Keeping Track of Implementation and Configuration Changes; Keeping Track of External and Overall Changes with Annotations; Summary; Part I Official Integrations; Chapter 2 AdWords Integration; Integrating Ad Words and Google Analytics; Linking Ad Words and Analytics Deleting and Editing the Google Analytics and Ad Words Link Top 10 Causes of Google Analytics and Ad Words Data Discrepancies; Integration Data, Structure, and Standard Reports; Ad Words Dimensions and Metrics in Google Analytics; Ad Words Account Structure Overview; Ad Words Standard Reports Overview; Optimizing Ad Words Performance Using Google Analytics; Identifying Winners and Losers-The ABC Framework; Finding Negative Keywords with Custom Reports; Creating Remarketing Lists Using Google Analytics Data; Optimizing Shopping Campaigns; Summary; Chapter 3 Ad Sense Integration Integrating Ad Sense and Google Analytics Linking Analytics to Ad Sense; Linking Multiple Ad Sense Accounts and/or Google Analytics Properties; Unlinking and Managing Access to Data; Data Discrepancies Between Google Analytics and Ad Sense; Analyzing Ad Sense Effectiveness Using Google Analytics; Ad Sense Overview; Ad Sense Pages; Ad Sense Referrers; Google Analytics Dashboard to Monitor Ad Sense Performance; Summary; Chapter 4 Mobile Apps Integrations; Viewing Google Play and iTunes Data on Google Analytics; Android SDK v4: Setting Up Install Tracking and Campaign Measurement iOS SDK v3: Setting Up Install Tracking and Campaign Measurement Analyzing Mobile Apps-The Full Customer Journey; Sources Reports; Google Play Referral Flow Report; Summary; Chapter 5 Webmaster Tools Integration; Linking Webmaster Tools to Google Analytics; Analyzing Webmaster Tools Data on Google Analytics; Queries Report; Landing Pages; Geographical Summary; Summary; Chapter 6 YouTube Integration; Integrating YouTube Into Google Analytics; YouTube Video Tracking in Google Analytics Using Google Tag Manager; Implementation Details; Custom Report to Monitor Video Performance; Summary Part II Custom Integrations |
| Record Nr. | UNINA-9910788143603321 |
|
Waisberg Daniel
|
||
| Indianapolis, Indiana : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Google Analytics integrations / / Daniel Waisberg
| Google Analytics integrations / / Daniel Waisberg |
| Autore | Waisberg Daniel |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Indiana : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.87202854678 |
| ISBN | 1-119-05325-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Chapter 1 Implementation Best Practices; Planning Your Implementation; 1. Define Business Goals; 2. Build Key Performance Indicators; 3. Collect Data; 4. Analyze Data; 5. Test Alternatives; 6. Implement Insights; Implementing and Customizing Your Code; Cross Domain Tracking; Enhanced Ecommerce; Custom Dimensions; Download Clicks; Advanced Content Tracking; Troubleshooting Code Implementation; Setting Up the Google Analytics Interface; Setting Up Goals; Focusing on Potential Customers; Removing Parameters That Do Not Point to Unique Content
Eliminating Duplicate Pages Setting Up Site Search; Enabling Display Advertising and Demographics Reports; Excluding Referrals; Tagging Your Inbound Traffic; Tagging Custom Campaigns; Tagging FeedBurner Traffic; Managing Your Implementations Effectively; Creating Raw Data and Staging Views; Creating an Analytics Staging Property; Keeping Track of Implementation and Configuration Changes; Keeping Track of External and Overall Changes with Annotations; Summary; Part I Official Integrations; Chapter 2 AdWords Integration; Integrating Ad Words and Google Analytics; Linking Ad Words and Analytics Deleting and Editing the Google Analytics and Ad Words Link Top 10 Causes of Google Analytics and Ad Words Data Discrepancies; Integration Data, Structure, and Standard Reports; Ad Words Dimensions and Metrics in Google Analytics; Ad Words Account Structure Overview; Ad Words Standard Reports Overview; Optimizing Ad Words Performance Using Google Analytics; Identifying Winners and Losers-The ABC Framework; Finding Negative Keywords with Custom Reports; Creating Remarketing Lists Using Google Analytics Data; Optimizing Shopping Campaigns; Summary; Chapter 3 Ad Sense Integration Integrating Ad Sense and Google Analytics Linking Analytics to Ad Sense; Linking Multiple Ad Sense Accounts and/or Google Analytics Properties; Unlinking and Managing Access to Data; Data Discrepancies Between Google Analytics and Ad Sense; Analyzing Ad Sense Effectiveness Using Google Analytics; Ad Sense Overview; Ad Sense Pages; Ad Sense Referrers; Google Analytics Dashboard to Monitor Ad Sense Performance; Summary; Chapter 4 Mobile Apps Integrations; Viewing Google Play and iTunes Data on Google Analytics; Android SDK v4: Setting Up Install Tracking and Campaign Measurement iOS SDK v3: Setting Up Install Tracking and Campaign Measurement Analyzing Mobile Apps-The Full Customer Journey; Sources Reports; Google Play Referral Flow Report; Summary; Chapter 5 Webmaster Tools Integration; Linking Webmaster Tools to Google Analytics; Analyzing Webmaster Tools Data on Google Analytics; Queries Report; Landing Pages; Geographical Summary; Summary; Chapter 6 YouTube Integration; Integrating YouTube Into Google Analytics; YouTube Video Tracking in Google Analytics Using Google Tag Manager; Implementation Details; Custom Report to Monitor Video Performance; Summary Part II Custom Integrations |
| Record Nr. | UNINA-9910825969503321 |
|
Waisberg Daniel
|
||
| Indianapolis, Indiana : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||