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Agribusiness Innovation and Contextual Evolution, Volume I : Strategic, Managerial and Marketing Advancements / / edited by Antonino Galati, Mariantonietta Fiore, Alkis Thrassou, Demetris Vrontis
| Agribusiness Innovation and Contextual Evolution, Volume I : Strategic, Managerial and Marketing Advancements / / edited by Antonino Galati, Mariantonietta Fiore, Alkis Thrassou, Demetris Vrontis |
| Autore | Galati Antonino |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 338.16 |
| Altri autori (Persone) |
FioreMariantonietta
ThrassouAlkis VrontisDemetris |
| Collana | Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science |
| Soggetto topico |
Industries
Strategic planning Leadership Technological innovations Industrial management - Environmental aspects Sustainability Agriculture Business Strategy and Leadership Innovation and Technology Management Corporate Environmental Management |
| ISBN |
9783031457388
3031457382 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Overview of agribusiness managerial and marketing advancements -- Chapter 2 Family farming systems of angola: define, analyse and refine -- Chapter 3 Sustainability of Italian listed companies in Non-Financial Reporting -- Chapter 4 Animal welfare and major european food retailers -- Chapter 5 Csr communication practices in the Portuguese agri-food sector: national clusters as case study -- Chapter 6 Improving the small farmers’ agribusiness orientation in the lavender industry: an empirical study in the Emilia-Romagna Apennines -- Chapter 7 Quality Schemes and Geographical Indicators in the Cheese Agribusiness and the case of the Cypriot traditional cheese Halloumi -- Chapter 8 From wine production/consumption to wine exportation/importation – An exploratory analysis about the competitive structure of the wine industry -- Chapter 9 Circular business models and organic waste valorisation practices in agribusiness: a systematic literature review -- Chapter 10 Women's Role in Rural Agriculture, Importance, and Constraints to Women's Entrepreneurship in Türkiye -- Chapter 11 Wine Industry Resilience and Strategy Under Crisis: the case of Sicilian Cooperatives. |
| Record Nr. | UNINA-9910861085503321 |
Galati Antonino
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements / / edited by Antonino Galati, Demetris Vrontis, Alkis Thrassou, Mariantonietta Fiore
| Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements / / edited by Antonino Galati, Demetris Vrontis, Alkis Thrassou, Mariantonietta Fiore |
| Autore | Galati Antonino |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (305 pages) |
| Disciplina | 338.16 |
| Altri autori (Persone) |
VrontisDemetris
ThrassouAlkis FioreMariantonietta |
| Collana | Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science |
| Soggetto topico |
Industries
Strategic planning Leadership Technological innovations Industrial management - Environmental aspects Sustainability Agriculture Business Strategy and Leadership Innovation and Technology Management Corporate Environmental Management |
| ISBN |
9783031457425
3031457420 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Overview of agribusiness managerial and marketing advancements -- Chapter2. Acceptance and Adoption of Emerging Digital Technologies by Agribusinesses in Low and Middle-Income Countries -- Chapter 3. The Italian agrifood supply chain sustainability through technological heritage redesign and new relationships -- Chapter 4. Using big data analytics in supply chain management: implications from a sustainable perspective -- Chapter5. Towards a taxonomy of multi-agent simulation models to determine disruptive technology adoption behaviour in the wine industry -- Chapter 6. Digitalization and integrated information system in agri-food sector -- Chapter 7. Transforming rural agribusinesses with Digital Marketing: a case of coffee planters in India -- Chapter 8. Tourist entrepreneurship as the driver for the transformation of rural women’s role – the example of the selected developing region -- Chapter 9. Investigating the supply chain performance of agribusiness firms from IT capability and government support perspectives -- Chapter 10. Do blockchain-based innovative solutions improve wine brand loyalty? A case study of a winery in Mendoza, Argentina -- Chapter 11. Economic indicators in cereal production in EU. |
| Record Nr. | UNINA-9910861090403321 |
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Galati Antonino
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business for Sustainability, Volume I : Strategic Avenues and Managerial Approaches / / edited by Demetris Vrontis, Alkis Thrassou, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| Business for Sustainability, Volume I : Strategic Avenues and Managerial Approaches / / edited by Demetris Vrontis, Alkis Thrassou, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (295 pages) |
| Disciplina | 658.4083 |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Management
Industrial management - Environmental aspects Corporate Environmental Management |
| ISBN |
9783031373619
3031373618 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: An Overview of Business for Sustainability: Strategic Avenues and Managerial Approaches -- Chapter 2: Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices -- Chapter 3: Sustainability of Youth Development in Drylands: A Systematic Approach -- Chapter 4: Investigating the Supply Chain Performance of Agribusiness firms from the IT Capability and Government Support Perspectives -- Chapter 5: Sustainable Partnership Responses to Prevent Homelessness from Hospital Discharges and Prison Releases: The case of Leeds City Council in the UK -- Chapter 6: Green Economy and Credit Quality in the European Banking Industry: What are the Opportunities for Sustainability? -- Chapter 7: Corporate Environmental Performance and Bond Ratings: European Evidence -- Chapter 8: Are Football Societies aware of the relevance of Diversity in Good Governance? The case of “Pink Quota” -- Chapter 9: How do Companies conceive Sustainable Infrastructure? Evidence from Construction Companies’ Reports Content Analysis -- Chapter 10: Weak Sustainable Development Trajectories and Evolving Organisational Physiologies: Empirical Evidence from Greece -- Chapter 11: Sustainability for Healthcare Organisations and Systems: Cultivating Strategy and Governance Processes for a Better Future -- Chapter 12: Cause-Related Marketing and Philanthropy at Times of Crisis and Increasing Digitisation. |
| Record Nr. | UNINA-9910760261503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business for Sustainability, Volume II : Contextual Evolution and Elucidation / / edited by Demetris Vrontis, Alkis Thrassou, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| Business for Sustainability, Volume II : Contextual Evolution and Elucidation / / edited by Demetris Vrontis, Alkis Thrassou, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (324 pages) |
| Disciplina | 658.408 |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Management
Industries |
| ISBN |
9783031373657
3031373650 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Delineating Business for Sustainability: Contextual Evolution and Elucidation -- Chapter 2: Industry 5.0 Adoption among Heavy Machinery Producers: The Potential of Artificial Intelligence in Social Sustainability Facilitation -- Chapter 3: Sustainable Tourism within the boundaries of Carrying Capacity & Tourism Satellite Account -- Chapter 4: Sliding or falling downhill? A critical assessment of alpine skiing resorts’ snow reliability and technological adaptive business strategies in the Italian Appennines -- Chapter 5: The Impact of COVID-19 on Sustainability and CSR activities: An empirical study across nine sectors -- Chapter 6: To share or not: Drivers and barriers of sustainable peer-to-peer food sharing platform adoption -- Chapter 7: Air Passengers’ Rights and Business Sustainability -- Chapter 8: A new era for the Olympic Games following a Sustainability path: The case of Milan-Cortina2026 -- Chapter 9: The role of the leader for the success of businesses with social and environmental impact: The Peruvian case -- Chapter 10: Towards a Sustainable Food Industry in Asian countries: The FOODI project -- Chapter 11: Individuals’ willingness to become a Prosumer of Green Energy: an Explorative Study and Research Agenda -- Chapter 12: Adaptation of the Doughnut Economics Model to a rural community in Germany -- Chapter 13: The Fourth Pillar of Strategic Sustainability - Online Life: Responsible Leadership, Uncertainty Avoidance, and Online Dating Platforms. |
| Record Nr. | UNINA-9910766887803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Under Crisis Volume I : Contextual Transformations / / edited by Demetris Vrontis, Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos, Leonidas Efthymiou
| Business Under Crisis Volume I : Contextual Transformations / / edited by Demetris Vrontis, Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos, Leonidas Efthymiou |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (291 pages) |
| Disciplina | 658.4056 |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Strategic planning
Leadership Business Strategy and Leadership |
| ISBN |
9783030765675
3030765679 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Editorial Introduction: Crisis in Context -- Chapter 2. US Foreign Direct Investments in the Eurozone: A Distance Analysis in View of Global Crisis. Evidence from the Manufacturing Sector -- Chapter 3. Litigation Risk, Audit Fees and the Financial Crisis Impact: Empirical Evidence from the UK -- Chapter 4. Facing Crisis: Ideal Response or Equifinal Reactions? -- Chapter 5. Changes in Consumption Patterns of Tourists After the COVID-19 Pandemic -- Chapter 6. e-mobility in the Age of COVID-19 -- Chapter 7. Managing Climate Crisis in the Sport Sector: New Challenges and Opportunities for Sports Organisations -- Chapter 8. The Impact of COVID-19 on the Mega Sport Events: The Case of the Postponement of Olympic Games “Tokyo 2020” -- Chapter 9. Business Under Crisis: Digital Transformation of Learning and Development -- Chapter 10. Business Under Crisis: Talent Management and Responsible Leadership in Luxembourg in Pandemic Times -- Chapter 11. The Revealing Shades of the Pandemic Crisis inRomania -- Chapter 12. Transforming India’s Logistic Industry During COVID-19 Crisis./. |
| Record Nr. | UNINA-9910523756103321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Under Crisis, Volume II : Organisational Adaptations / / edited by Demetris Vrontis, Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos, Leonidas Efthymiou
| Business Under Crisis, Volume II : Organisational Adaptations / / edited by Demetris Vrontis, Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos, Leonidas Efthymiou |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (291 pages) |
| Disciplina | 658.4056 |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Strategic planning
Leadership Business Strategy and Leadership |
| ISBN |
9783030765750
303076575X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Editorial Introduction: Crisis & Adaptation – components of the same continuum -- Chapter 2: Innovation Tendencies at times of crisis -- Chapter 3: Business Under Crisis Talent Management and Responsible Leadership in Luxembourg -- Chapter 4: Strategic organizational sustainability -- Chapter 5: Entrepreneurship and adaptiveness in conditions of crisis - The case of COVID-19 and the Greek firms -- Chapter 6: Approaches to the digital transformation of high-tech companies in Russia under the crisis -- Chapter 7: Reverse adaptation: when Tourism and Hospitality had to abandon sustainability to survive a pandemic -- Chapter 8: Macro-economic adaptation - the operation was successful, but the patient died -- Chapter 9: Transformations in the Social Sector during the Covid-19 crisis in India - A perspective. |
| Record Nr. | UNINA-9910523735403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Under Crisis, Volume III : Avenues for Innovation, Entrepreneurship and Sustainability / / edited by Demetris Vrontis, Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos, Leonidas Efthymiou
| Business Under Crisis, Volume III : Avenues for Innovation, Entrepreneurship and Sustainability / / edited by Demetris Vrontis, Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos, Leonidas Efthymiou |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (330 pages) |
| Disciplina | 658.4056 |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Strategic planning
Leadership Business Strategy and Leadership |
| ISBN |
9783030765835
3030765830 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Editorial Introduction: Business Under Crisis—Avenues for Innovation, Entrepreneurship and Sustainability -- Chapter 2. Business Under Crisis: Strategic Organizational Sustainability— A Contextual Transformation -- Chapter 3. Sustainability Assessment: A Tool to Build Resilience in the Face of Future Crisis -- Chapter 4. Reengineering the Organisation Design of Wine Businesses -- Chapter 5. Crisis, Adaptation and Sustainability: Digital System Interoperability in the Cruise Industry -- Chapter 6. Adoption of Artificial Intelligence Integrated Customer Relationship Management in Organizations for Sustainability -- Chapter 7. COVID Crisis and the Impact on Smart Tourism, Sustainable Development and Local Communities -- Chapter 8. Russian Economy in Risk Zone: The Most Affected Industries (Regional Analysis Case Study -- Chapter 9. COVID-19 and the Strategic Responses to Crises in the Italian Entrepreneurial Firms: An Explorative Research -- Chapter 10. The Impact of Sustainability and Total Quality Management on SMEs Financial Performance Under Crisis Conditions -- Chapter 11. Innovation Tendencies in Internationalised Family Firms During Periods of Crisis: A Conceptual Framework -- Chapter 12. Responsible Consumption: Society Habits in Time of Crisis./. |
| Record Nr. | UNINA-9910523742403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The cross-disciplinary perspectives of management : challenges and opportunities / / edited by Yaakov Weber (College of Management, Israel), Demetris Vrontis (University of Nicosia, Cyprus), Evangelos Tsoukatos (Technological Education Institute of Crete, Greece), and S. M. Riad Shams (Ural Federal University, Russia)
| The cross-disciplinary perspectives of management : challenges and opportunities / / edited by Yaakov Weber (College of Management, Israel), Demetris Vrontis (University of Nicosia, Cyprus), Evangelos Tsoukatos (Technological Education Institute of Crete, Greece), and S. M. Riad Shams (Ural Federal University, Russia) |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2020] |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 303.69 |
| Collana | Cross-disciplinary management perspectives |
| Soggetto topico |
Management
Consolidation and merger of corporations Business & Economics - Management Management: leadership & motivation |
| ISBN |
1-83867-249-4
1-83867-251-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1. "Are we there yet?" Mind-genomics and data driven personalized health plans / Gabay Gillie and Moskowitz Howard -- Chapter 2. Mergers and acquisitions: exploitation and exploration / Yaakov Weber -- Chapter 3. Intellectual capital and enabling factors for startups in a business ecosystem / Daniela Rupo, Patrizia Accordino, Elvira Tiziana La Rocca and Tindara Abbate -- Chapter 4. SMEs and globalization / Ilan Bijaou -- Chapter 5. Can a high women quota in supervisory boards influence enterprise success? / Bettina C.K. Binder -- Chapter 6. Implementation of female mentoring programs in German companies: still some way to go / Véronique Goehlich, Briony Gilbertson and Kerstin Bremser -- Chapter 7. Impact of corporate R&D on efficiency in OECD industries / Maria Dos-Santos and Henrique Diz -- Chapter 8. A study of the olive oil consumption and economic sector in the Iberian Peninsula / Carla Lousas, Humberto Ribeiro, Sandra Alves and Cláudia Veloso -- Chapter 9. E-marketing and strategy by energy companies / Felicetta Iovino and Guido Migliaccio -- Chapter 10. The effects of pay dispersion between executives and employees of an organization on firm performance: evidence from Turkey / Aylin Ataay -- Chapter 11. Genuine emotions when facing aggressive customers in the hospitality industry: a conceptual framework / Aspasia Simillidou, Demetris Vrontis and Michael Christofi -- Chapter 12. A retrospective and prospective analysis in the health management through applied innovation / Larisa Mihoreanu -- Index. |
| Record Nr. | UNINA-9910793816903321 |
| Bingley, England : , : Emerald Publishing, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The cross-disciplinary perspectives of management : challenges and opportunities / / edited by Yaakov Weber (College of Management, Israel), Demetris Vrontis (University of Nicosia, Cyprus), Evangelos Tsoukatos (Technological Education Institute of Crete, Greece), and S. M. Riad Shams (Ural Federal University, Russia)
| The cross-disciplinary perspectives of management : challenges and opportunities / / edited by Yaakov Weber (College of Management, Israel), Demetris Vrontis (University of Nicosia, Cyprus), Evangelos Tsoukatos (Technological Education Institute of Crete, Greece), and S. M. Riad Shams (Ural Federal University, Russia) |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2020] |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 303.69 |
| Collana | Cross-disciplinary management perspectives |
| Soggetto topico |
Management
Consolidation and merger of corporations Business & Economics - Management Management: leadership & motivation |
| ISBN |
9781838672492
1838672494 9781838672515 1838672516 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1. "Are we there yet?" Mind-genomics and data driven personalized health plans / Gabay Gillie and Moskowitz Howard -- Chapter 2. Mergers and acquisitions: exploitation and exploration / Yaakov Weber -- Chapter 3. Intellectual capital and enabling factors for startups in a business ecosystem / Daniela Rupo, Patrizia Accordino, Elvira Tiziana La Rocca and Tindara Abbate -- Chapter 4. SMEs and globalization / Ilan Bijaou -- Chapter 5. Can a high women quota in supervisory boards influence enterprise success? / Bettina C.K. Binder -- Chapter 6. Implementation of female mentoring programs in German companies: still some way to go / Véronique Goehlich, Briony Gilbertson and Kerstin Bremser -- Chapter 7. Impact of corporate R&D on efficiency in OECD industries / Maria Dos-Santos and Henrique Diz -- Chapter 8. A study of the olive oil consumption and economic sector in the Iberian Peninsula / Carla Lousas, Humberto Ribeiro, Sandra Alves and Cláudia Veloso -- Chapter 9. E-marketing and strategy by energy companies / Felicetta Iovino and Guido Migliaccio -- Chapter 10. The effects of pay dispersion between executives and employees of an organization on firm performance: evidence from Turkey / Aylin Ataay -- Chapter 11. Genuine emotions when facing aggressive customers in the hospitality industry: a conceptual framework / Aspasia Simillidou, Demetris Vrontis and Michael Christofi -- Chapter 12. A retrospective and prospective analysis in the health management through applied innovation / Larisa Mihoreanu -- Index. |
| Record Nr. | UNINA-9910962243203321 |
| Bingley, England : , : Emerald Publishing, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Evolution of Luxury Brands, Volume I : Industries and Markets / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| The Evolution of Luxury Brands, Volume I : Industries and Markets / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Autore | Thrassou Alkis |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 338.47 |
| Altri autori (Persone) |
VrontisDemetris
EfthymiouLeonidas WeberYaakov Riad ShamsS. M TsoukatosEvangelos |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Marketing Luxury Branding |
| ISBN | 3-031-96676-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Luxury Brands Evolution: An Overview of Industries and Markets Demetris Vrontis, Alkis Thrassou, Emmanouela Kokkinopoulou, and Leonidas Efthymiou -- Chapter 2: Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model through Brand Trust and Brand Engagement Paraskevi (Evi) Dekoulou, Kyriakos Riskos and Ioanna Papasolomou -- Chapter 3: Business Models Transformation in Luxury Clothes Companies Under Uncertainty Anna S. Zotova, Alexandra A. Chudaeva and Irina A. Svetkina -- Chapter 4: Could Fashion Influencers Be Masstige Brands? Paula Rodrigues and Ana Pinto Borges -- Chapter 5: Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain Nikola Drašković -- Chapter 6: Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship Mario Nicoliello -- Chapter 7: The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries Ioanna Papasolomou, Jana Brenkusová and Jana Turčínková -- Chapter 8: Consumer Buying Behavior Through the Lens of Luxury Brands Valentina Iuliana Diaconu-Cerceloiu and Mădălin Lucian Cerceloiu -- Chapter 9: The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach Ichraf Dimassi and Fatma Smaoui -- Chapter 10: Luxury Brand Evolution and Growth in India Ambika Kulshrestha, Sandeep Kulshrestha, Leonidas Efthymiou and Meliz Bozat -- Chapter 11: Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Towards Established Luxury Brands in Jordan Marcos Komodromos, Jusuf Zeqiri, Andreas N. Masouras and Sofia Anastasiadou -- Chapter 12: Luxury Brands or Not? Customer Engagement on e-Marketplace Conversation in Thailand Mathupayas Thongmak -- Chapter 13: Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India Sabeeha Fatma. |
| Record Nr. | UNINA-9911031679503321 |
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Thrassou Alkis
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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