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Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910451314503321 |
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910784991303321 |
|
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910808083503321 |
|
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||