Older Tourist Behavior and Marketing Tools [[electronic resource] /] / by Vania Vigolo

• Autore: Vigolo Vania
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
• Edizione: 1st ed. 2017.
• Descrizione fisica: 1 online resource (XVI, 176 p. 7 illus., 3 illus. in color.)
• Disciplina: 305.26
• Soggetto topico: Tourism; Management; Aging; Internet marketing; Social groups; Family; Information technology; Business—Data processing; Tourism Management; Online Marketing/Social Media; Sociology of Family, Youth and Aging; IT in Business
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Part I Defining the older tourist market -- 1 Population aging: challenges and opportunities for the tourism industry -- 2 Segmentation approaches to older tourists -- Part II Older tourist behavior: the demand-side perspective -- 3 Older tourists' travel planning behavior -- 4 Information and Communication Technologies: impacts on older tourists’ behavior -- 5 Hospitality and older tourists: a focus on accommodation choices -- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies -- 7 Strategic and operational marketing tools for older tourists.
• Sommario/riassunto: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses. .
• Titolo autorizzato: Older Tourist Behavior and Marketing Tools
• ISBN: 3-319-47735-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910254909503321
• Lo trovi qui: Univ. Federico II
• Serie: Tourism, Hospitality & Event Management, . 2510-4993