Global marketing : contemporary theory, practice, and cases / / Ilan Alon. [et al.] |
Autore | Alon Ilan |
Edizione | [Second edition.] |
Pubbl/distr/stampa | New York : , : Routledge, , 2017 |
Descrizione fisica | 1 online resource (711 pages) : illustrations, maps |
Disciplina | 658.8/4 |
Soggetto topico | Export marketing |
ISBN |
1-315-75089-9
1-317-61351-1 1-317-61352-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Global marketing environments -- pt. 2. Global marketing functions and strategies -- pt. 3. The four Ps of global marketing -- pt. 4. New trends in global marketing. |
Record Nr. | UNINA-9910150328003321 |
Alon Ilan
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New York : , : Routledge, , 2017 | ||
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Lo trovi qui: Univ. Federico II | ||
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International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
Autore | Pegan Giovanna |
Edizione | [1st ed. 2020.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
Descrizione fisica | 1 online resource (195 pages) |
Disciplina | 658.8 |
Collana | International Series in Advanced Management Studies |
Soggetto topico |
International business enterprises
Market research Leadership International Business Market Research/Competitive Intelligence Business Strategy/Leadership Màrqueting internacional Empreses multinacionals Recerca industrial Estudis de mercat |
Soggetto genere / forma | Llibres electrònics |
ISBN | 3-030-33588-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Strategic Entry Modes and Country of Origin Effect -- Country-of-Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- From Country-of-Oriigin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- The Role of Country of Origin in Foreign Retailers' Strategies -- Online Channels and the Country of Origin -- Conclusion. . |
Record Nr. | UNINA-9910367256503321 |
Pegan Giovanna
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
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Lo trovi qui: Univ. Federico II | ||
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