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Global marketing : contemporary theory, practice, and cases / / Ilan Alon. [et al.]
| Global marketing : contemporary theory, practice, and cases / / Ilan Alon. [et al.] |
| Autore | Alon Ilan |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (711 pages) : illustrations, maps |
| Disciplina | 658.8/4 |
| Soggetto topico | Export marketing |
| ISBN |
1-315-75089-9
1-317-61351-1 1-317-61352-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Global marketing environments -- pt. 2. Global marketing functions and strategies -- pt. 3. The four Ps of global marketing -- pt. 4. New trends in global marketing. |
| Record Nr. | UNINA-9910150328003321 |
Alon Ilan
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| New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
| International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
| Autore | Pegan Giovanna |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
International business enterprises
Marketing research Business intelligence Strategic planning Leadership International Business Market Research and Competitive Intelligence Business Strategy and Leadership Màrqueting internacional Empreses multinacionals Recerca industrial Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-33588-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Strategic Entry Modes and Country of Origin Effect -- Country-of-Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- From Country-of-Oriigin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- The Role of Country of Origin in Foreign Retailers' Strategies -- Online Channels and the Country of Origin -- Conclusion. . |
| Record Nr. | UNINA-9910367256503321 |
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Pegan Giovanna
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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