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Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
| Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) |
NewmanBruce I
VercicDejan |
| Soggetto topico |
Communication in politics - United States
Communication in politics - Great Britain Communication in politics - Slovenia Campaign management - United States Campaign management - Great Britain Campaign management - Slovenia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-81232-8
1-136-69189-8 1-136-69188-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index |
| Record Nr. | UNINA-9910465080603321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
| Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) |
NewmanBruce I
VercicDejan |
| Soggetto topico |
Communication in politics - United States
Communication in politics - Great Britain Communication in politics - Slovenia Campaign management - United States Campaign management - Great Britain Campaign management - Slovenia |
| ISBN |
0-203-81232-8
1-136-69189-8 1-136-69188-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index |
| Record Nr. | UNINA-9910798381903321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
| Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) |
NewmanBruce I
VercicDejan |
| Soggetto topico |
Communication in politics - United States
Communication in politics - Great Britain Communication in politics - Slovenia Campaign management - United States Campaign management - Great Britain Campaign management - Slovenia |
| ISBN |
0-203-81232-8
1-136-69189-8 1-136-69188-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index |
| Record Nr. | UNINA-9910824969803321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Vercic
| Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Vercic |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin ; ; New York, : Mouton de Grouter, c2004 |
| Descrizione fisica | 1 online resource (516 p.) |
| Disciplina | 659.2/094 |
| Altri autori (Persone) |
RulerBetteke van <1948->
VercicDejan |
| Collana | Mouton Reader |
| Soggetto topico |
Public relations
Public relations - Europe |
| ISBN |
3-11-017612-2
1-282-19375-9 9786612193750 3-11-019719-7 |
| Classificazione | AP 17420 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of contents -- Chapter 1. Overview of public relations and communication management in Europe -- Chapter 2. Austria -- Chapter 3. Belgium -- Intermezzo. A constructivistic approach to public relations -- Chapter 4. Bosnia-Herzegovina -- Chapter 5. Bulgaria -- Chapter 6. Croatia -- Chapter 7. Estonia -- Chapter 8. Finland -- Intermezzo. The reflective paradigm of public relations -- Chapter 9. France -- Chapter 10. Germany -- Chapter 11. Greece -- Chapter 12. Hungary -- Chapter 13. Ireland -- Intermezzo. The transitional approach to public relations -- Chapter 14. Italy -- Chapter 15. Malta -- Chapter 16. The Netherlands -- Chapter 17. Norway -- Chapter 18. Poland -- Intermezzo. The public sphere as central concept of public relations -- Chapter 19. Portugal -- Chapter 20. Russia -- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- Chapter 22. Slovakia -- Chapter 23. Slovenia -- Intermezzo. Civil society and public relations -- Chapter 24. Spain -- Chapter 25. Sweden -- Chapter 26. Switzerland -- Chapter 27. Turkey -- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- Chapter 28. United Kingdom -- Chapter 29. New perspectives of public relations in Europe -- Backmatter |
| Record Nr. | UNINA-9910821110603321 |
| Berlin ; ; New York, : Mouton de Grouter, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||