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Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya
| Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya |
| Autore | Venugopal Pingali <1958-> |
| Pubbl/distr/stampa | New Delhi, India : , : Sage, , 2014 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 338.10954 |
| Soggetto topico | Agricultural industries - India - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 93-5150-096-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction: Agri-input Market at Crossroads; Part I: The Past; 2 - Agricultural Situation in India and Agri-inputs; 3 - Land: The Fixed Factor of Production; 4 - Government Policies: Creating an Environment for Input Usage; 5 - Improve Agronomic Potential; 6 - Infrastructure Development: Removing Constraints; 7 - Agricultural Extension Programs in India; 8 - Adoption: The Beginning of the Agri-input Sector; Part II - The Present; 9 - Agri-input Market: Current Competitive Situation; 10 - Buying Behavior for Inputs
11 - Impact of Agri-input Usagein IndiaPART III: The Future; 12 - Sustainable Agriculture: New Objective; 13 - Strategies for Agri-input Marketing (Basis for Positioning Strategy); 14 - Technical Knowledge-basedMarketing (Basis for Product and Pricing Strategy); 15 - Building Trust through Knowledge Transfer (Basis for Promotion Strategy); 16 - Integrated Agri-input Supply Model (Basis for Place Strategy); 17 - Future Directions (Implementation Aspects); Bibliography; Profile of Industry Experts Who Shared Their Views on the Subject; Author Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910464974503321 |
Venugopal Pingali <1958->
|
||
| New Delhi, India : , : Sage, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya
| Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya |
| Autore | Venugopal Pingali <1958-> |
| Pubbl/distr/stampa | New Delhi, India : , : Sage, , 2014 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 338.10954 |
| Soggetto topico | Agricultural industries - India - Marketing |
| ISBN |
93-5150-442-5
93-5150-096-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction: Agri-input Market at Crossroads; Part I: The Past; 2 - Agricultural Situation in India and Agri-inputs; 3 - Land: The Fixed Factor of Production; 4 - Government Policies: Creating an Environment for Input Usage; 5 - Improve Agronomic Potential; 6 - Infrastructure Development: Removing Constraints; 7 - Agricultural Extension Programs in India; 8 - Adoption: The Beginning of the Agri-input Sector; Part II - The Present; 9 - Agri-input Market: Current Competitive Situation; 10 - Buying Behavior for Inputs
11 - Impact of Agri-input Usagein IndiaPART III: The Future; 12 - Sustainable Agriculture: New Objective; 13 - Strategies for Agri-input Marketing (Basis for Positioning Strategy); 14 - Technical Knowledge-basedMarketing (Basis for Product and Pricing Strategy); 15 - Building Trust through Knowledge Transfer (Basis for Promotion Strategy); 16 - Integrated Agri-input Supply Model (Basis for Place Strategy); 17 - Future Directions (Implementation Aspects); Bibliography; Profile of Industry Experts Who Shared Their Views on the Subject; Author Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910786765703321 |
|
Venugopal Pingali <1958->
|
||
| New Delhi, India : , : Sage, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya
| Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya |
| Autore | Venugopal Pingali <1958-> |
| Pubbl/distr/stampa | New Delhi, India : , : Sage, , 2014 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 338.10954 |
| Soggetto topico | Agricultural industries - India - Marketing |
| ISBN |
93-5150-442-5
93-5150-096-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction: Agri-input Market at Crossroads; Part I: The Past; 2 - Agricultural Situation in India and Agri-inputs; 3 - Land: The Fixed Factor of Production; 4 - Government Policies: Creating an Environment for Input Usage; 5 - Improve Agronomic Potential; 6 - Infrastructure Development: Removing Constraints; 7 - Agricultural Extension Programs in India; 8 - Adoption: The Beginning of the Agri-input Sector; Part II - The Present; 9 - Agri-input Market: Current Competitive Situation; 10 - Buying Behavior for Inputs
11 - Impact of Agri-input Usagein IndiaPART III: The Future; 12 - Sustainable Agriculture: New Objective; 13 - Strategies for Agri-input Marketing (Basis for Positioning Strategy); 14 - Technical Knowledge-basedMarketing (Basis for Product and Pricing Strategy); 15 - Building Trust through Knowledge Transfer (Basis for Promotion Strategy); 16 - Integrated Agri-input Supply Model (Basis for Place Strategy); 17 - Future Directions (Implementation Aspects); Bibliography; Profile of Industry Experts Who Shared Their Views on the Subject; Author Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910820595003321 |
|
Venugopal Pingali <1958->
|
||
| New Delhi, India : , : Sage, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||