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Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
| Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (161 pages) |
| Disciplina | 658.8343 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Brand choice |
| ISBN | 1-80117-747-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Record Nr. | UNINA-9910794536503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
| Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (161 pages) |
| Disciplina | 658.8343 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Brand choice |
| ISBN | 1-80117-747-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Record Nr. | UNINA-9910813192503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
| Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 97 p |
| Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
| Collana | European journal of marketing |
| Soggetto topico |
Business forecasting
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450142103321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
| Futurecast in marketing [[electronic resource] ] : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 97 p |
| Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
| Collana | European journal of marketing |
| Soggetto topico |
Business forecasting
Marketing |
| ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783083903321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Futurecast in marketing : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou
| Futurecast in marketing : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 97 p |
| Disciplina | 658.8 |
| Altri autori (Persone) |
DaviesFiona
MoutinhoLuiz VeloutsouCleopatra |
| Collana | European journal of marketing |
| Soggetto topico |
Business forecasting
Marketing |
| ISBN |
1-280-47875-6
9786610478750 1-84544-618-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents -- Abstracts and keywords -- Guest editorial -- Exploring key neo-marketing directions through the use of an academic ''think tank' -- Relationship marketing: what if . . . ? -- Determining marketing strategy -- Predicting a diverse future -- About the authors. |
| Record Nr. | UNINA-9910810872003321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
| Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
| Autore | Guzmán Francisco |
| Pubbl/distr/stampa | Bradford : , : Emerald Publishing Limited, , [2022] |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico |
Marketing - Social aspects
Branding (Marketing) |
| ISBN | 1-80382-950-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Record Nr. | UNINA-9910795881303321 |
Guzmán Francisco
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| Bradford : , : Emerald Publishing Limited, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
| Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
| Autore | Guzmán Francisco |
| Pubbl/distr/stampa | Bradford : , : Emerald Publishing Limited, , [2022] |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico |
Marketing - Social aspects
Branding (Marketing) |
| ISBN | 1-80382-950-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Record Nr. | UNINA-9910810298903321 |
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Guzmán Francisco
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| Bradford : , : Emerald Publishing Limited, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||