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Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis
| Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VareyRichard J. <1955->
LewisBarbara R |
| Soggetto topico |
Marketing - Management
Marketing channels Market segmentation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-22968-2
0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index |
| Record Nr. | UNINA-9910450815403321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis
| Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VareyRichard J. <1955->
LewisBarbara R |
| Soggetto topico |
Marketing - Management
Marketing channels Market segmentation |
| ISBN |
1-134-61393-8
0-429-22968-2 0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index |
| Record Nr. | UNISA-996199859403316 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Internal marketing : directions for management / / edited by Richard J. Varey and Barbara R. Lewis
| Internal marketing : directions for management / / edited by Richard J. Varey and Barbara R. Lewis |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2000 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VareyRichard J. <1955->
LewisBarbara R |
| Soggetto topico |
Marketing - Management
Marketing channels Market segmentation |
| ISBN |
1-134-61393-8
0-429-22968-2 0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index |
| Record Nr. | UNINA-9910666622403321 |
| London ; ; New York, : Routledge, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||