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Biblioteca

MARC Lista (tabellare)
Online marketing to investors : how to develop effective investor relations / / Daniel Valentine
Online marketing to investors : how to develop effective investor relations / / Daniel Valentine
Autore Valentine Daniel R.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (118 p.)
Disciplina 659.285
Collana Finance and financial management collection
Soggetto topico Corporations - Investor relations
Stocks - Internet marketing
Soggetto genere / forma Electronic books.
Soggetto non controllato Investor Marketing
Financial Public Relations
Investor Relations
Corporate Communications
Shareholders
Public Relations
Corporate Governance
Finance
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index.
Record Nr. UNINA-9910464007803321
Valentine Daniel R.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Online marketing to investors : how to develop effective investor relations / / Daniel Valentine
Online marketing to investors : how to develop effective investor relations / / Daniel Valentine
Autore Valentine Daniel R.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (118 p.)
Disciplina 659.285
Collana Finance and financial management collection
Soggetto topico Corporations - Investor relations
Stocks - Internet marketing
Soggetto non controllato Investor Marketing
Financial Public Relations
Investor Relations
Corporate Communications
Shareholders
Public Relations
Corporate Governance
Finance
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index.
Record Nr. UNINA-9910788142503321
Valentine Daniel R.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Online marketing to investors : how to develop effective investor relations / / Daniel Valentine
Online marketing to investors : how to develop effective investor relations / / Daniel Valentine
Autore Valentine Daniel R.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (118 p.)
Disciplina 659.285
Collana Finance and financial management collection
Soggetto topico Corporations - Investor relations
Stocks - Internet marketing
Soggetto non controllato Investor Marketing
Financial Public Relations
Investor Relations
Corporate Communications
Shareholders
Public Relations
Corporate Governance
Finance
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index.
Record Nr. UNINA-9910828878103321
Valentine Daniel R.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui