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The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
| The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui |
| Autore | Usui Kazuo <1953-> |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 658.8001 |
| Collana | The history of retailing and consumption |
| Soggetto topico |
Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-76593-7
9786611765934 0-7546-8230-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index |
| Record Nr. | UNINA-9910453185403321 |
Usui Kazuo <1953->
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
| The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui |
| Autore | Usui Kazuo <1953-> |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 658.8001 |
| Collana | The history of retailing and consumption |
| Soggetto topico |
Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century Marketing - Management |
| ISBN |
1-281-76593-7
9786611765934 0-7546-8230-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index |
| Record Nr. | UNINA-9910782345503321 |
|
Usui Kazuo <1953->
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
| The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui |
| Autore | Usui Kazuo <1953-> |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 658.8001 |
| Collana | The history of retailing and consumption |
| Soggetto topico |
Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century Marketing - Management |
| ISBN |
1-281-76593-7
9786611765934 0-7546-8230-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index |
| Record Nr. | UNINA-9910812802103321 |
|
Usui Kazuo <1953->
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||