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Biblioteca

MARC Lista (tabellare)
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
Autore Usui Kazuo <1953->
Pubbl/distr/stampa Aldershot, England ; ; Burlington, VT, : Ashgate, c2008
Descrizione fisica 1 online resource (179 p.)
Disciplina 658.8001
Collana The history of retailing and consumption
Soggetto topico Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century
Marketing - Management
Soggetto genere / forma Electronic books.
ISBN 1-281-76593-7
9786611765934
0-7546-8230-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index
Record Nr. UNINA-9910453185403321
Usui Kazuo <1953->  
Aldershot, England ; ; Burlington, VT, : Ashgate, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
Autore Usui Kazuo <1953->
Pubbl/distr/stampa Aldershot, England ; ; Burlington, VT, : Ashgate, c2008
Descrizione fisica 1 online resource (179 p.)
Disciplina 658.8001
Collana The history of retailing and consumption
Soggetto topico Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century
Marketing - Management
ISBN 1-281-76593-7
9786611765934
0-7546-8230-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index
Record Nr. UNINA-9910782345503321
Usui Kazuo <1953->  
Aldershot, England ; ; Burlington, VT, : Ashgate, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui