Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
Autore | Malhotra Naresh K. |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
Descrizione fisica | 1 online resource (xii, 162 pages) |
Disciplina | 658.812 |
Collana | Marketing strategy collection |
Soggetto topico | Relationship marketing |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
ISBN | 1-63157-434-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
Record Nr. | UNINA-9910465346003321 |
Malhotra Naresh K. | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
Autore | Malhotra Naresh K. |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
Descrizione fisica | 1 online resource (xii, 162 pages) |
Disciplina | 658.812 |
Collana | Marketing strategy collection |
Soggetto topico |
Relationship marketing
Relacions amb els clients - Direcció i administració |
Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
ISBN | 1-63157-434-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
Record Nr. | UNINA-9910798111903321 |
Malhotra Naresh K. | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
Autore | Malhotra Naresh K. |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
Descrizione fisica | 1 online resource (xii, 162 pages) |
Disciplina | 658.812 |
Collana | Marketing strategy collection |
Soggetto topico |
Relationship marketing
Relacions amb els clients - Direcció i administració |
Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
ISBN | 1-63157-434-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
Record Nr. | UNINA-9910822382903321 |
Malhotra Naresh K. | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|