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Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky
| Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky |
| Autore | Tyson William <1949-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Sterling, Va., : Stylus, 2010 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 659.2/937873 |
| Soggetto topico |
Universities and colleges - Public relations - United States
Communication in education - United States Mass media and education - United States College teachers - Professional relationships - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-57922-545-4
1-4416-5191-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media
Media Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion Articles Approaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index; |
| Record Nr. | UNINA-9910459947503321 |
Tyson William <1949->
|
||
| Sterling, Va., : Stylus, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky
| Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky |
| Autore | Tyson William <1949-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Sterling, Va., : Stylus, 2010 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 659.2/937873 |
| Soggetto topico |
Universities and colleges - Public relations - United States
Communication in education - United States Mass media and education - United States College teachers - Professional relationships - United States |
| ISBN |
1-00-344631-0
1-000-97420-0 1-003-44631-0 1-57922-545-4 1-4416-5191-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media
Media Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion Articles Approaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index; |
| Record Nr. | UNINA-9910785296403321 |
|
Tyson William <1949->
|
||
| Sterling, Va., : Stylus, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky
| Pitch perfect [[electronic resource] ] : communicating with traditional and social media for scholars, researchers, and academic leaders / / William Tyson ; foreword by Robert Zemsky |
| Autore | Tyson William <1949-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Sterling, Va., : Stylus, 2010 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 659.2/937873 |
| Soggetto topico |
Universities and colleges - Public relations - United States
Communication in education - United States Mass media and education - United States College teachers - Professional relationships - United States |
| ISBN |
1-00-344631-0
1-000-97420-0 1-003-44631-0 1-57922-545-4 1-4416-5191-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media
Media Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion Articles Approaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index; |
| Record Nr. | UNINA-9910807771303321 |
|
Tyson William <1949->
|
||
| Sterling, Va., : Stylus, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||