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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910792663903321 |
Turow Joseph
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| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910812521303321 |
|
Turow Joseph
|
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| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Aisles Have Eyes, The : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
| Aisles Have Eyes, The : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Tantor Audio |
| Disciplina | 658.8342 |
| ISBN | 1-5159-2527-7 |
| Formato | Musica  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Aisles Have Eyes, The |
| Record Nr. | UNINA-9910155847003321 |
|
Turow Joseph
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| Tantor Audio | ||
| Musica | ||
| Lo trovi qui: Univ. Federico II | ||
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Breaking up America [[electronic resource] ] : advertisers and the new media world / / Joseph Turow
| Breaking up America [[electronic resource] ] : advertisers and the new media world / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Chicago, : University of Chicago Press, 1997 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina |
659.1/042
659.1042 |
| Soggetto topico |
Advertising - Social aspects - United States
Target marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786611224080
1-281-22408-1 0-226-81751-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- PREFACE -- ONE. Targeting a New World -- TWO. In Mass Marketing's Shadow -- THREE. The Roots of Division -- FOUR. Mapping a Fractured Society -- FIVE. Signaling Divisions -- SIX. Tailoring Differences -- SEVEN. Planning a Fractured Future -- EIGHT. Image Tribes -- NOTES -- INDEX |
| Record Nr. | UNINA-9910455330403321 |
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Turow Joseph
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| Chicago, : University of Chicago Press, 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910457884303321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910779097203321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910814422803321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Niche envy : marketing discrimination in the digital age / / Joseph Turow
| Niche envy : marketing discrimination in the digital age / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Cambridge, Massachusetts : , : MIT Press, , c2006 |
| Descrizione fisica | viii, 225 p |
| Disciplina | 658.834 |
| Soggetto topico |
Consumer profiling
Market segmentation Marketing - Technological innovations Customer services - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-262-25711-4
1-282-09682-6 9786612096822 1-4294-1003-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| Record Nr. | UNINA-9910452073403321 |
|
Turow Joseph
|
||
| Cambridge, Massachusetts : , : MIT Press, , c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Niche envy : marketing discrimination in the digital age / / Joseph Turow
| Niche envy : marketing discrimination in the digital age / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2006 |
| Descrizione fisica | viii, 225 p |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer profiling
Market segmentation Marketing - Technological innovations Customer services - Technological innovations |
| Soggetto non controllato | INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-25711-4
1-282-09682-6 9786612096822 1-4294-1003-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| Record Nr. | UNINA-9910777639603321 |
|
Turow Joseph
|
||
| Cambridge, Mass., : MIT Press, ©2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Niche envy : marketing discrimination in the digital age / / Joseph Turow
| Niche envy : marketing discrimination in the digital age / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2006 |
| Descrizione fisica | viii, 225 p |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer profiling
Market segmentation Marketing - Technological innovations Customer services - Technological innovations |
| Soggetto non controllato | INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-25711-4
1-282-09682-6 9786612096822 1-4294-1003-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| Record Nr. | UNINA-9910824151503321 |
|
Turow Joseph
|
||
| Cambridge, Mass., : MIT Press, ©2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
