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Research in international marketing / / edited by Peter W. Turnbull & Stanley J. Paliwoda
| Research in international marketing / / edited by Peter W. Turnbull & Stanley J. Paliwoda |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (500 p.) |
| Disciplina | 382.6 |
| Altri autori (Persone) |
PaliwodaStanley J
TurnbullPeter W |
| Collana | Routledge library editions. International business |
| Soggetto topico |
Export marketing
Export marketing - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-07625-7
1-299-44788-0 1-135-12435-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships. |
| Record Nr. | UNINA-9910453114703321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla
| Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 658.84 |
| Altri autori (Persone) |
TurnbullPeter W
VallaJean-Paul |
| Collana | Routledge Library Editions: International Business |
| Soggetto topico |
Export marketing
Industrial marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-07624-9
1-135-12428-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Strategies for InternationalIndustrial Marketing; Copyright Page; Contents; Acknowledgements; Preface; 1. The Interaction Approach to Marketing Strategy - An Introduction; 2. The French Approach to Europe; Introduction; Sample Characteristics; The Four Export Markets and French Industrial Firms; Export Marketing Organisation; The Management of Supplier/Customer Relationships; Industrial Marketing Strategies: Looking for New Ways; Summary; Appendix; 3. The German Approach To Europe; Introduction; The Nature of Marketing Investments in Industrial Markets; Sample Characteristics
Marketing Investments in Micro PositionsMarketing Investments in Macro Positions; Conclusion; 4. The Swedish Approach to Europe; Introduction - International Marketing Strategies; Characteristics of the Process of International Development; Sample Characteristics; The Export Markets and Swedish Companies; Conclusion and Implications; Notes; 5. The British Approach to Europe; Introduction; The Environment of Supplier-Customer Relationships; Marketing Strategies for Interaction; Organisation Structures for Handling Customer Relationships; Summary and Conclusions; Implications for Management Appendix6. A Comparison of Strategic Marketing Approaches; Introduction; The Basis of the 'Market Approach'; The Country Research Samples; Marketing Organisations; Supplier/Customer Relationships; 7. The Strategic Role of Industrial Marketing Management; Introduction; Industrial Marketing in an Interactive Environment; Marketing as a Managerial Function; Three Perspectives for Industrial Marketing Management; Summary; 8. The Dimensions of Industrial Marketing Strategy; Introduction; A Typology of Industrial Marketing Strategies; Factors affecting the Strategic Marketing Behaviour of Firms A Systematic Approach to the Management and Control of Supplier/Customer RelationshipsInteractive Strategic Marketing Planning: A New Approach; Conclusion; 9. Conclusion; Appendix 1: The Research Methodology; References; Index |
| Record Nr. | UNINA-9910462935403321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla
| Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.84 |
| Altri autori (Persone) |
TurnbullPeter W
VallaJean-Paul |
| Collana | Routledge Library Editions: International Business |
| Soggetto topico |
Customer relations - Europe
Export marketing - Europe Industrial marketing - Europe |
| ISBN |
1-135-12427-2
0-203-07624-9 1-135-12428-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Strategies for InternationalIndustrial Marketing; Copyright Page; Contents; Acknowledgements; Preface; 1. The Interaction Approach to Marketing Strategy - An Introduction; 2. The French Approach to Europe; Introduction; Sample Characteristics; The Four Export Markets and French Industrial Firms; Export Marketing Organisation; The Management of Supplier/Customer Relationships; Industrial Marketing Strategies: Looking for New Ways; Summary; Appendix; 3. The German Approach To Europe; Introduction; The Nature of Marketing Investments in Industrial Markets; Sample Characteristics
Marketing Investments in Micro PositionsMarketing Investments in Macro Positions; Conclusion; 4. The Swedish Approach to Europe; Introduction - International Marketing Strategies; Characteristics of the Process of International Development; Sample Characteristics; The Export Markets and Swedish Companies; Conclusion and Implications; Notes; 5. The British Approach to Europe; Introduction; The Environment of Supplier-Customer Relationships; Marketing Strategies for Interaction; Organisation Structures for Handling Customer Relationships; Summary and Conclusions; Implications for Management Appendix6. A Comparison of Strategic Marketing Approaches; Introduction; The Basis of the 'Market Approach'; The Country Research Samples; Marketing Organisations; Supplier/Customer Relationships; 7. The Strategic Role of Industrial Marketing Management; Introduction; Industrial Marketing in an Interactive Environment; Marketing as a Managerial Function; Three Perspectives for Industrial Marketing Management; Summary; 8. The Dimensions of Industrial Marketing Strategy; Introduction; A Typology of Industrial Marketing Strategies; Factors affecting the Strategic Marketing Behaviour of Firms A Systematic Approach to the Management and Control of Supplier/Customer RelationshipsInteractive Strategic Marketing Planning: A New Approach; Conclusion; 9. Conclusion; Appendix 1: The Research Methodology; References; Index |
| Record Nr. | UNINA-9910786718403321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla
| Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.84 |
| Altri autori (Persone) |
TurnbullPeter W
VallaJean-Paul |
| Collana | Routledge Library Editions: International Business |
| Soggetto topico |
Customer relations - Europe
Export marketing - Europe Industrial marketing - Europe |
| ISBN |
1-135-12427-2
0-203-07624-9 1-135-12428-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Strategies for InternationalIndustrial Marketing; Copyright Page; Contents; Acknowledgements; Preface; 1. The Interaction Approach to Marketing Strategy - An Introduction; 2. The French Approach to Europe; Introduction; Sample Characteristics; The Four Export Markets and French Industrial Firms; Export Marketing Organisation; The Management of Supplier/Customer Relationships; Industrial Marketing Strategies: Looking for New Ways; Summary; Appendix; 3. The German Approach To Europe; Introduction; The Nature of Marketing Investments in Industrial Markets; Sample Characteristics
Marketing Investments in Micro PositionsMarketing Investments in Macro Positions; Conclusion; 4. The Swedish Approach to Europe; Introduction - International Marketing Strategies; Characteristics of the Process of International Development; Sample Characteristics; The Export Markets and Swedish Companies; Conclusion and Implications; Notes; 5. The British Approach to Europe; Introduction; The Environment of Supplier-Customer Relationships; Marketing Strategies for Interaction; Organisation Structures for Handling Customer Relationships; Summary and Conclusions; Implications for Management Appendix6. A Comparison of Strategic Marketing Approaches; Introduction; The Basis of the 'Market Approach'; The Country Research Samples; Marketing Organisations; Supplier/Customer Relationships; 7. The Strategic Role of Industrial Marketing Management; Introduction; Industrial Marketing in an Interactive Environment; Marketing as a Managerial Function; Three Perspectives for Industrial Marketing Management; Summary; 8. The Dimensions of Industrial Marketing Strategy; Introduction; A Typology of Industrial Marketing Strategies; Factors affecting the Strategic Marketing Behaviour of Firms A Systematic Approach to the Management and Control of Supplier/Customer RelationshipsInteractive Strategic Marketing Planning: A New Approach; Conclusion; 9. Conclusion; Appendix 1: The Research Methodology; References; Index |
| Record Nr. | UNINA-9910811491803321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||