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Differentiate or die : survival in our era of killer competition / / Jack Trout with Steve Rivkin
| Differentiate or die : survival in our era of killer competition / / Jack Trout with Steve Rivkin |
| Autore | Trout Jack |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Advertising - Brand name products
Brand name products Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-28491-2
9786611284916 1-118-25804-5 0-470-26775-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation
Chapter 10: Differentiation Takes Place in the MindChapter 11: Being First Is a Differentiating Idea; Chapter 12: Attribute Ownership Is a Way to Differentiate; Chapter 13: Leadership Is a Way to Differentiate; Chapter 14: Heritage Is a Differentiating Idea; Chapter 15: Market Specialty Is a Differentiating Idea; Chapter 16: Preference Is a Differentiating Idea; Chapter 17: How a Product Is Made Can Be a Differentiating Idea; Chapter 18: Being the Latest Can Be a Differentiating Idea; Chapter 19: Hotness Is a Way to Differentiate; Chapter 20: Growth Can Destroy Differentiation Chapter 21: Differentiation Often Requires SacrificeChapter 22: Being Different in Different Places; Chapter 23: Maintaining Your Difference; Chapter 24: Differentiation in the New World of Buzz; Chapter 25: You Can Differentiate Anything; Chapter 26: Who Is in Charge of Differentiation?; Epilogue; Notes; Index |
| Record Nr. | UNINA-9910145697203321 |
Trout Jack
|
||
| Hoboken, New Jersey : , : Wiley, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Differentiate or die : survival in our era of killer competition / / Jack Trout with Steve Rivkin
| Differentiate or die : survival in our era of killer competition / / Jack Trout with Steve Rivkin |
| Autore | Trout Jack |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Advertising - Brand name products
Brand name products Competition |
| ISBN |
1-281-28491-2
9786611284916 1-118-25804-5 0-470-26775-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation
Chapter 10: Differentiation Takes Place in the MindChapter 11: Being First Is a Differentiating Idea; Chapter 12: Attribute Ownership Is a Way to Differentiate; Chapter 13: Leadership Is a Way to Differentiate; Chapter 14: Heritage Is a Differentiating Idea; Chapter 15: Market Specialty Is a Differentiating Idea; Chapter 16: Preference Is a Differentiating Idea; Chapter 17: How a Product Is Made Can Be a Differentiating Idea; Chapter 18: Being the Latest Can Be a Differentiating Idea; Chapter 19: Hotness Is a Way to Differentiate; Chapter 20: Growth Can Destroy Differentiation Chapter 21: Differentiation Often Requires SacrificeChapter 22: Being Different in Different Places; Chapter 23: Maintaining Your Difference; Chapter 24: Differentiation in the New World of Buzz; Chapter 25: You Can Differentiate Anything; Chapter 26: Who Is in Charge of Differentiation?; Epilogue; Notes; Index |
| Record Nr. | UNINA-9910830340103321 |
|
Trout Jack
|
||
| Hoboken, New Jersey : , : Wiley, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout
| In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout |
| Autore | Trout Jack |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-00371-2
9786612003714 0-470-39930-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Chapter 10: The Future Is Never ObviousEPILOGUE; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910454127503321 |
|
Trout Jack
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout
| In search of the obvious [[electronic resource] ] : the antidote for today's marketing mess / / Jack Trout |
| Autore | Trout Jack |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising - Brand name products |
| ISBN |
1-282-00371-2
9786612003714 0-470-39930-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Chapter 10: The Future Is Never ObviousEPILOGUE; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910782533403321 |
|
Trout Jack
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search of the obvious : the antidote for today's marketing mess / / Jack Trout
| In search of the obvious : the antidote for today's marketing mess / / Jack Trout |
| Autore | Trout Jack |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising - Brand name products |
| ISBN |
1-282-00371-2
9786612003714 0-470-39930-9 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Chapter 10: The Future Is Never ObviousEPILOGUE; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910817165003321 |
|
Trout Jack
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||