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Commercialization of innovative technologies [[electronic resource] ] : bringing good ideas to the marketplace / / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan
| Commercialization of innovative technologies [[electronic resource] ] : bringing good ideas to the marketplace / / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan |
| Autore | Touhill C. J. <1938-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, : AlChE, c2008 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina |
658.4063
658.5/77 |
| Altri autori (Persone) |
TouhillGregory J
O'RiordanThomas A |
| Soggetto topico | Technological innovations |
| ISBN |
1-282-77428-X
9786612774287 0-470-92536-1 0-470-92535-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. |
| Record Nr. | UNINA-9910140799503321 |
Touhill C. J. <1938->
|
||
| Hoboken, N.J., : John Wiley & Sons, : AlChE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commercialization of innovative technologies : bringing good ideas to the marketplace / / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan
| Commercialization of innovative technologies : bringing good ideas to the marketplace / / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan |
| Autore | Touhill C. J. <1938-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, : AlChE, c2008 |
| Descrizione fisica | 1 online resource (xviii, 251 pages) : illustrations |
| Disciplina |
658.4063
658.5/77 |
| Collana | Gale eBooks |
| Soggetto topico | Technological innovations |
| ISBN |
1-282-77428-X
9786612774287 0-470-92536-1 0-470-92535-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. |
| Record Nr. | UNINA-9910830941303321 |
|
Touhill C. J. <1938->
|
||
| Hoboken, N.J., : John Wiley & Sons, : AlChE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||