top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.

Biblioteca

MARC Lista (tabellare)
Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / / edited by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 / / edited by Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Autore Sabatini Nadzeya
Edizione [1st ed. 2023.]
Pubbl/distr/stampa 2023
Descrizione fisica 1 online resource (XI, 317 p. 34 illus., 24 illus. in color.)
Disciplina 658.8
Collana Springer Proceedings in Business and Economics
Soggetto topico Marketing
Communication
Business information services
Media and Communication
IT in Business
ISBN 9783031385414
3031385411
Classificazione BUS043000BUS083000SOC052000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Preface -- Organization -- Contents -- Social Media and Emerging Technologies in Fashion -- The Power of Consumers on Social Media: A Case Study of Balenciaga's Crisis Communication -- 1 Introduction -- 2 Literature Review -- 2.1 Fashion Crisis Communication -- 2.2 Consumer Empowerment on Social Media -- 3 Methodology -- 4 Results and Analysis -- 4.1 Balenciaga's Case Study -- 4.2 Balenciaga's Performance on Social Media -- 5 Conclusions -- References -- Instagram: Digital Behavior in Luxury Fashion Brands -- 1 Introduction -- 2 Social Media Digital Behavior Approach -- 3 Methodology -- 4 What Brands are Doing on Instagram to Connect -- 4.1 Louis Vuitton -- 4.2 Chanel -- 4.3 Hermés -- 4.4 Gucci -- 5 Discussion and Conclusions -- References -- Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil -- 1 Introduction -- 2 Metaverse, Artisanry, and Fashion -- 2.1 Metaverse -- 2.2 Artisanry in Brazil and Contemporary Fashion -- 3 Methods -- 4 The Case Contreras and Second Life -- 5 Conclusion -- References -- Metaverse and Its Communication. The Future is Here. True or False? -- 1 Introduction: Metaverse. Subject and Term Definition -- 2 Metaverse Effect. Digital Art and Fashion and Their Value -- 3 Metaverse Failures, Problems, and Criticism -- 4 Conclusion -- References -- Extended Reality (XR) in the Digital Fashion Landscape -- 1 Introduction -- 2 Extended Reality in Fashion -- 3 Recommendations on Marketing, User Experience and Storytelling for XR -- 4 Discussion -- 5 Concluding Thoughts -- References -- A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion -- 1 Introduction: Fashion Digitalization -- 2 Touch and Dress Embodiment -- 3 Postphenomenology and Technological Mediation -- 4 Technological Mediation of Dress Embodiment -- 4.1 Dress Dis-embodiment in Digital Relations.
4.2 Dress Re-embodiment in Extended Digital Relations -- 5 A Conceptual Model -- 6 Conclusion -- References -- Communicating Digitalised Supply Chain Transparency: Towards a Guide for Fashion SMEs -- 1 Introduction -- 2 Literature and Context -- 2.1 Compliance, Legislation, and Due Diligence -- 2.2 Data, Public Relations, and Communications -- 2.3 External Pressures and Technology -- 2.4 Digital Transformation and Communication -- 2.5 Research Question -- 3 Research Design -- 3.1 Theoretical Constructs -- 3.2 Methodology -- 4 Findings -- 4.1 Case Study Group 1 -- 4.2 Case Study Group 2 -- 4.3 Case Study Group 3 -- 4.4 Case Study Group 4 -- 4.5 Case Study Group 5 -- 5 Discussion -- 5.1 Building Alternative Values and New Business Models -- 5.2 Limitations and Further Research -- 6 Conclusion -- References -- How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image? -- 1 Introduction -- 1.1 Research Gap -- 1.2 Project Objective and Research Questions -- 2 Background and Relevance -- 2.1 Non-fungible Tokens (NFTs) -- 2.2 Luxury Brands -- 2.3 Brand Image -- 3 Research Design -- 3.1 Empirical Sample -- 3.2 Interview Outline -- 3.3 Data Analysis -- 3.4 Limitations -- References -- The Perks of Being Digital. Nikeland: A Case Study -- 1 Introduction -- 2 Methodology -- 3 Nikeland: Where Sport has No Rules -- 3.1 Case Study Discussion -- 4 Conclusions -- References -- Fashion Between Local and Global -- How Swiss Watchmaking Brands are Communicating Made in Switzerland -- 1 Introduction -- 2 Literature Review -- 2.1 Country of Origin and Made in -- 2.2 Made in Switzerland -- 2.3 Communication of Made in Switzerland in the Swiss Watchmaking Industry -- 3 Methodology -- 3.1 Step 1 - Literature Review and Research Questions -- 3.2 Step 2 - Data Collection -- 3.3 Step 3 - Content Analysis -- 3.4 Step 4 - Coding Process -- 4 Results -- 5 Discussion.
6 Conclusion -- References -- Made in Italy? Images and Narratives of Afro-Italian Fashion -- 1 Introduction: Afro-Italian Fashion as an Object of Communication -- 2 African Heritage in Made in Italy: Practices and Narratives -- 3 Afro-Italian Fashion: A Methodological Approach -- 4 The WAMI Experience: The Game Changers -- 5 Conclusions: Whose Heritage? -- References -- European Fashion Companies and Chinese Social Media Influencers -- 1 Introduction -- 2 Literature Review -- 3 Research Gap, Aim and Questions -- 4 Methodology -- 5 The Case of Viya -- 6 Insights from the Interviews -- 6.1 Advantages and Disadvantages of Working with Chinese Influencers -- 6.2 Criteria Used to Select Chinese Influencers -- 7 Conclusions -- References -- Developments of Cultural Appropriation in Fashion: An In-Progress Research -- 1 Introduction -- 2 Introducing Cultural Appropriation in Fashion -- 3 Notes from an On-Going Research -- 4 Conclusions -- References -- What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries -- 1 Introduction -- 2 Literature Review -- 2.1 Hegemony -- 2.2 Global Englishes -- 2.3 Cultural Capital -- References -- Fashion Between Individual and Social Identities -- Homo Consumens, Amidst Advertising and 'Sports' Fast Fashion. The Role of Ethics in Marking Out the Vulnerability of Consumers -- 1 Introduction -- 2 Fashion Advertising Strategies and Induced Consumption -- 3 Consumerism, Fast Fashion and Athleisure -- 4 Fashion and Vulnerable Consumers -- 5 Conclusions -- References -- Ryunosuke Okazaki: Fashion through the Prism of Posthuman and Affect Theories -- 1 Introduction -- 1.1 Methodology -- 2 Towards a Definition of the Feminine Sublime -- 3 Ryunosuke Okazaki: A Contemplative Approach to Fashion -- 4 A Posthuman Reassessment of the Natural/Technological Worlds.
5 Refashioning Otherness -- 6 Conclusion -- References -- Exploring Symbolic Effect of New Media: The Impact of Bilibili on Gen Z's Cohort Identity and Aesthetic Choices in Fashion -- 1 Introduction -- 2 Materials -- 2.1 Key Materials/Literature Review -- 2.2 A Literature Analysis: Bilibili's Cultural Intervention in Chinese Gen Z -- 3 Methods and Results -- 3.1 Qualitative Data of a Case Study with the Cultural Analysis -- 3.2 Results: An Analysis of Bilibili as Generation Z's Cultural Community -- 4 Crucial Findings: Media Effect in Framing Bilibili as a "Gen-Z Cultural Community" -- 4.1 Bilibili: A Cultural Field for Autonomous Identity Expression Among Gen Z in China -- 4.2 Bilibili: Unique Fashion Aesthetics Through ACG Influences -- 5 Conclusion -- References -- Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia -- 1 Communicated Trends and Identity -- 2 Fashion Trend as a Symbolic Self-completion of Identity -- 3 Young Gen Z and Tik Tok, from Global to Local -- 4 Methodology -- 5 Trends Metrics -- 6 Findings -- 6.1 Colombian Coquette Trend -- 7 Grunge Trend -- 7.1 Y2K -- 8 Conclusions -- References -- Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion? -- 1 Introduction -- 2 Environmentalism and the Economic Spirit of the USSR: An Overview -- 3 Overview of Current Russian Brands, Projects and Other Initiatives Promoting Fashion Sustainability -- 3.1 Brands' Sustainability -- 3.2 Projects (Clothes) -- 3.3 Art and Cultural Projects -- 3.4 Marketplaces -- 3.5 University Initiatives -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Limitations -- 8 Conclusion and Recommendations -- References -- The Political Potential of Glamour: The Example of Underwear -- References -- Images of Fashion.
Fashion Shows: The Greatest Show on Earth -- 1 Introduction -- 2 Fashions Shows and Communication -- 3 Methodology -- 4 Communication Perspective of the Fashion Show -- 4.1 Model -- 4.2 Location -- 4.3 Theme -- 4.4 Finale -- 4.5 Spectacle -- 5 Balmain Fashion Show Analysis -- 5.1 Model -- 5.2 Location -- 5.3 Theme -- 5.4 Finale -- 5.5 Spectacle -- 6 Conclusion -- References -- Virgil Abolh's Cinematic Fashion Shows for Louis Vuitton's Men's Collections on YouTube -- 1 The Mediatization of Fashion Shows -- 2 Virgil Abloh: The Presentation of the Louis Vuitton Men's Collections on YouTube -- 3 Analysis of Louis Vuitton Men's Fall-Winter 2021 and Spring-Summer 2022 Cinematic Shows on YouTube -- 4 Conclusions -- References -- Teleworking and Video-Meetings. Does Fashion Fit? -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 4.1 Demographics: Workers -- 4.2 Videoconferencing from Home Practices -- 4.3 Camera Behaviour During Videoconferences -- 4.4 Personal Appearance During Videoconferences from Home -- 4.5 Interest in Digital Elements and Prediction of Use -- 4.6 Self-efficacy -- 5 Discussion -- 6 Conclusion, Limitations and Future Research -- References -- Fashion Film and OBC (Online Brand Community): The Co-authoring Dynamics -- 1 Introduction -- 2 Research Purpose: The Study of Interaction Between Fashion Films and OBCs (Online Brand Communities) -- 3 Methodology -- References -- Towards a More Elaborate Understanding of the Fashion Photoshoot - An Aesthetic Production with the Element of Age -- 1 Introduction -- 2 The Fashion Shoot in Its Context -- 3 Methodology -- 4 The Fashion Shoot, Its Practices and Market Culture -- 5 The Framework of Observation Points -- 6 Discussion and Conclusion -- References -- Fashion Heritage -- Rethinking Fashion Storytelling Through Digital Archives and Immersive Museum Experiences.
1 Introduction.
Record Nr. UNINA-9910735996403321
Sabatini Nadzeya  
2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Giardino dei semplici = : Garden of simples / / Fabio Garbari, Lucia Tongiorgi Tomasi, Alessandro Tosi
Giardino dei semplici = : Garden of simples / / Fabio Garbari, Lucia Tongiorgi Tomasi, Alessandro Tosi
Autore Garbari Fabio
Disciplina 580.7345/55
Altri autori (Persone) Tongiorgi TomasiLucia
TosiAlessandro
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Altri titoli varianti Giardino dei Semplici
Record Nr. UNINA-9910146161203321
Garbari Fabio  
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
L'Università di Napoleone : la riforma del sapere a Pisa / / a cura di Romano Paolo Coppini, Alessandro Tosi, Alessandro Volpi [[electronic resource]]
L'Università di Napoleone : la riforma del sapere a Pisa / / a cura di Romano Paolo Coppini, Alessandro Tosi, Alessandro Volpi [[electronic resource]]
Pubbl/distr/stampa Pisa, : PLUS, c2004
Descrizione fisica 1 online resource (208 p. ) : ill. (some col.) ;
Disciplina 378
Altri autori (Persone) CoppiniRomano Paolo
TosiAlessandro
VolpiAlessandro
Soggetto topico Universities and colleges - Italy - Pisa - History
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-9910146159903321
Pisa, : PLUS, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui