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Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
| Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| Autore | Tonkin Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (456 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
| Record Nr. | UNINA-9910459528903321 |
Tonkin Sebastian
|
||
| Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
| Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| Autore | Tonkin Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (456 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
| Record Nr. | UNINA-9910792416203321 |
|
Tonkin Sebastian
|
||
| Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
| Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| Autore | Tonkin Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (456 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
| Record Nr. | UNINA-9910807732103321 |
|
Tonkin Sebastian
|
||
| Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||