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Aiming Big with Small Cars [[electronic resource] ] : Emergence of a Lead Market in India / / by Rajnish Tiwari, Cornelius Herstatt
| Aiming Big with Small Cars [[electronic resource] ] : Emergence of a Lead Market in India / / by Rajnish Tiwari, Cornelius Herstatt |
| Autore | Tiwari Rajnish |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 338.926 |
| Collana | India Studies in Business and Economics |
| Soggetto topico |
Management
Industrial management Globalization Markets Economic policy Leadership Automotive engineering Innovation/Technology Management Emerging Markets/Globalization R & D/Technology Policy Business Strategy/Leadership Automotive Engineering |
| ISBN | 3-319-02066-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India’s Automobile Industry -- 8.Role of Small Cars in India’s Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions. |
| Record Nr. | UNINA-9910298544403321 |
Tiwari Rajnish
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
| The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| Autore | Tiwari Rajnish |
| Pubbl/distr/stampa | Hamburg, : Hamburg University Press, 2007 |
| Descrizione fisica | 1 online resource (233) |
| Soggetto topico | Computer programming / software development |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Mobile Commerce Prospects |
| Record Nr. | UNINA-9910149674403321 |
|
Tiwari Rajnish
|
||
| Hamburg, : Hamburg University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
| The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| Autore | Tiwari Rajnish |
| Pubbl/distr/stampa | Hamburg, : Hamburg University Press, 2007 |
| Descrizione fisica | 1 online resource (233) |
| Soggetto topico | Computer programming / software development |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Mobile Commerce Prospects |
| Record Nr. | UNISA-996320158303316 |
|
Tiwari Rajnish
|
||
| Hamburg, : Hamburg University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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