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Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong
| Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
| Autore | Tian Kelly |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2011 |
| Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
| Disciplina | 306.30951 |
| Altri autori (Persone) | DongLily |
| Collana | Routledge contemporary China series |
| Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
| ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
| Record Nr. | UNINA-9910141037403321 |
Tian Kelly
|
||
| London ; ; New York, : Routledge, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong
| Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Taylor & Francis, 2010 |
| Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
| Disciplina | 306.30951 |
| Altri autori (Persone) | DongLily |
| Collana | Routledge contemporary China series |
| Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
| Soggetto non controllato |
internationale marketing
aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world |
| ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
| Record Nr. | UNISA-996213124003316 |
|
Tian Kelly
|
||
| Taylor & Francis, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Customer fraud and business responses [[electronic resource] ] : let the marketer beware / / Kelly Tian and Bill Keep
| Customer fraud and business responses [[electronic resource] ] : let the marketer beware / / Kelly Tian and Bill Keep |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2002 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.4/73 |
| Altri autori (Persone) | KeepBill |
| Soggetto topico |
Retail trade - Security measures - United States
Business losses - United States - Prevention Inventory shortages - Prevention |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4294-7544-7
0-313-07592-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD
12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910449916103321 |
|
Tian Kelly
|
||
| Westport, Conn., : Quorum Books, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer fraud and business responses [[electronic resource] ] : let the marketer beware / / Kelly Tian and Bill Keep
| Customer fraud and business responses [[electronic resource] ] : let the marketer beware / / Kelly Tian and Bill Keep |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2002 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.4/73 |
| Altri autori (Persone) | KeepBill |
| Soggetto topico |
Retail trade - Security measures - United States
Business losses - United States - Prevention Inventory shortages - Prevention |
| ISBN |
1-4294-7544-7
0-313-07592-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD
12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910777370803321 |
|
Tian Kelly
|
||
| Westport, Conn., : Quorum Books, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer fraud and business responses : let the marketer beware / / Kelly Tian and Bill Keep
| Customer fraud and business responses : let the marketer beware / / Kelly Tian and Bill Keep |
| Autore | Tian Kelly |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2002 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.4/73 |
| Altri autori (Persone) | KeepBill |
| Soggetto topico |
Retail trade - Security measures - United States
Business losses - United States - Prevention Inventory shortages - Prevention |
| ISBN |
1-4294-7544-7
0-313-07592-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD
12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910822688403321 |
|
Tian Kelly
|
||
| Westport, Conn., : Quorum Books, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||