Crowded Airwaves: Campaign Advertising in Elections |
Autore | Thurber James A |
Pubbl/distr/stampa | [Place of publication not identified], : Brookings Institution Press, 2000 |
ISBN |
9780585365938
9780815765930 0-585-36593-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910455190303321 |
Thurber James A
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[Place of publication not identified], : Brookings Institution Press, 2000 | ||
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Lo trovi qui: Univ. Federico II | ||
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Crowded airwaves: campaign advertising in elections |
Autore | Thurber James A |
Pubbl/distr/stampa | [Place of publication not identified], : Brookings Institution Press, 2000 |
Descrizione fisica | 1 online resource (vii, 187 pages) : illustrations |
Disciplina | 324.7/3/0973 |
Soggetto topico | Advertising, Political |
ISBN |
0-8157-8455-4
9780585365938 9780815765930 0-585-36593-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber. |
Record Nr. | UNINA-9910778983303321 |
Thurber James A
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[Place of publication not identified], : Brookings Institution Press, 2000 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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