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Health services planning / / Richard K. Thomas
| Health services planning / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, New York : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XIX, 464 p. 9 illus., 5 illus. in color.) |
| Disciplina | 614.4 |
| Soggetto topico | Health planning - Methodology |
| ISBN | 1-0716-1076-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction to Health Services Planning -- Chapter 2. Introduction to Health Services Planning -- Chapter 3. The Social and Health Systems Context for Health Services Planning -- Chapter 4. The Changing Environment for Health Planning -- Chapter 5. Health Services Demand and Utilization -- Chapter 6. The Planning Process -- Chapter 7. The New Community Assessment Process -- Chapter 8. The Planning Audit -- Chapter 9. Strategic Planning -- Chapter 10. Marketing Planning -- Chapter 11. Business Planning -- Chapter 12. Research Methods for Health Services Planning -- Chapter 13. Information Sources and Data Management -- Chapter 14. The Future of Health Services Planning. |
| Record Nr. | UNINA-9910484044103321 |
Thomas Richard K. <1944->
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| New York, New York : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing health services / / Richard K. Thomas
| Marketing health services / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Chicago, Illinois ; ; Washington, District of Columbia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2020] |
| Descrizione fisica | 1 online resource (641 pages) |
| Disciplina | 362.10688 |
| Soggetto topico | Medical care - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-64055-156-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480434203321 |
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Thomas Richard K. <1944->
|
||
| Chicago, Illinois ; ; Washington, District of Columbia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing health services / / Richard K. Thomas
| Marketing health services / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Chicago, Illinois ; ; Washington, District of Columbia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2020] |
| Descrizione fisica | 1 online resource (641 pages) |
| Disciplina | 362.10688 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-64055-156-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793806403321 |
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Thomas Richard K. <1944->
|
||
| Chicago, Illinois ; ; Washington, District of Columbia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing health services / / Richard K. Thomas
| Marketing health services / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Chicago, Illinois ; ; Washington, District of Columbia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2020] |
| Descrizione fisica | 1 online resource (641 pages) |
| Disciplina | 362.10688 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-64055-156-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910822121903321 |
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Thomas Richard K. <1944->
|
||
| Chicago, Illinois ; ; Washington, District of Columbia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing health services / / Richard K. Thomas
| Marketing health services / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Chicago, Illinois ; ; Arlington, Virginia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2015] |
| Descrizione fisica | 1 online resource (xxi, 510 pages) : illustrations |
| Disciplina | 362.1068/8 |
| Soggetto topico | Medical care - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-56793-679-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480913003321 |
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Thomas Richard K. <1944->
|
||
| Chicago, Illinois ; ; Arlington, Virginia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing health services / / Richard K. Thomas
| Marketing health services / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Chicago, Illinois ; ; Arlington, Virginia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2015] |
| Descrizione fisica | 1 online resource (xxi, 510 pages) : illustrations |
| Disciplina | 362.1068/8 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-56793-679-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910797200903321 |
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Thomas Richard K. <1944->
|
||
| Chicago, Illinois ; ; Arlington, Virginia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing health services / / Richard K. Thomas
| Marketing health services / / Richard K. Thomas |
| Autore | Thomas Richard K. <1944-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Chicago, Illinois ; ; Arlington, Virginia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2015] |
| Descrizione fisica | 1 online resource (xxi, 510 pages) : illustrations |
| Disciplina | 362.1068/8 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-56793-679-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910811721003321 |
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Thomas Richard K. <1944->
|
||
| Chicago, Illinois ; ; Arlington, Virginia : , : Health Administration Press : , : Association of University Programs in Health Administration, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing matters [[electronic resource] ] : a guide for health care executives / / Richard K. Thomas, Michael Calhoun
| Marketing matters [[electronic resource] ] : a guide for health care executives / / Richard K. Thomas, Michael Calhoun |
| Autore | Thomas Richard K. <1944-> |
| Pubbl/distr/stampa | Chicago, IL, : Health Administration Press, c2007 |
| Descrizione fisica | xv, 151 p |
| Disciplina | 362.1068/8 |
| Altri autori (Persone) | CalhounMichael <1949-> |
| Collana | ACHE Management series |
| Soggetto topico |
Hospital care - Marketing
Medical care - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-56793-322-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456087403321 |
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Thomas Richard K. <1944->
|
||
| Chicago, IL, : Health Administration Press, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing matters [[electronic resource] ] : a guide for health care executives / / Richard K. Thomas, Michael Calhoun
| Marketing matters [[electronic resource] ] : a guide for health care executives / / Richard K. Thomas, Michael Calhoun |
| Autore | Thomas Richard K. <1944-> |
| Pubbl/distr/stampa | Chicago, IL, : Health Administration Press, c2007 |
| Descrizione fisica | xv, 151 p |
| Disciplina | 362.1068/8 |
| Altri autori (Persone) | CalhounMichael <1949-> |
| Collana | ACHE Management series |
| Soggetto topico |
Hospital care - Marketing
Medical care - Marketing |
| ISBN | 1-56793-322-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780759903321 |
|
Thomas Richard K. <1944->
|
||
| Chicago, IL, : Health Administration Press, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing matters : a guide for health care executives / / Richard K. Thomas, Michael Calhoun
| Marketing matters : a guide for health care executives / / Richard K. Thomas, Michael Calhoun |
| Autore | Thomas Richard K. <1944-> |
| Pubbl/distr/stampa | Chicago, IL, : Health Administration Press, c2007 |
| Descrizione fisica | xv, 151 p |
| Disciplina | 362.1068/8 |
| Altri autori (Persone) | CalhounMichael <1949-> |
| Collana | ACHE Management series |
| Soggetto topico |
Hospital care - Marketing
Medical care - Marketing |
| ISBN | 1-56793-322-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- An Introduction to Healthcare Marketing -- The Marketing Process -- Marketing Research and Planning -- The Dollars and Sense of Marketing -- Market Positioning and Strategy Development -- The Promotional Toolbox -- The Changing Marketing Paradigm -- Measuring the Effectiveness of Marketing -- Healthcare Marketing: A Survival Strategy -- About the Authors. |
| Record Nr. | UNINA-9910809724903321 |
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Thomas Richard K. <1944->
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| Chicago, IL, : Health Administration Press, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||