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The executive's guide to enterprise social media strategy [[electronic resource] ] : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow
| The executive's guide to enterprise social media strategy [[electronic resource] ] : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow |
| Autore | Thomas David B. <1952-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
006.70684
658.872 |
| Altri autori (Persone) | BarlowMike |
| Collana | Wiley & SAS business series |
| Soggetto topico |
Business enterprises - Computer networks
Strategic planning - Computer networks Social media - Economic aspects Online social networks - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-00523-6
1-119-20079-2 1-283-94098-1 1-118-00521-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; THEY LAUGHED AT THE WRIGHT BROTHERS; A WORLD OF NEW CHALLENGES AND OPPORTUNITIES; GETTING A FIRM GRASP ON A VIRAL PHENOMENON; WHAT'S THE HURRY?
TOO NEWFANGLED FOR YOU?A VERY COOL SCENARIO; STEP UP AND MEET THE MILLENNIAL GENERATION; JUST WHAT YOU NEEDED: ANOTHER "CONVERGENCE"; CHAPTER 2: The New Mode of Production; SOCIAL MEDIA, TEAMWORK, AND COLLABORATION; MAPPING SOCIAL MEDIA TO RESULTS; ACCELERATING PRODUCT DEVELOPMENT; DRIVING KNOWLEDGE INTO AND ACROSS THE ORGANIZATION; CROWD SOURCING . . .; WE'RE ALL HACKERS NOW; CHAPTER 3: The Social Enterprise; FORGET MURPHY'S LAW; MORE IMPORTANT THAN MONEY ?; THE SOCIAL WORKFORCE; COLLABORATION IS THE NEW EFFICIENCY; SOCIAL HR; FIRST IMPRESSIONS COUNT; THE TRAIN IS LEAVING THE STATION THE NEW SOCIAL DIMENSIONSOCIAL CRM; SOCIAL LEADERSHIP; MAKING IT STICK; LEGAL NICETIES; HIGH SPEEDS NEED SEAT BELTS; TAKE THE TIME TO WRITE IT DOWN; Part II: Building a Structure for Success; CHAPTER 4: Get Everybody Together in the Same Room; INVITE THE PRACTITIONERS, NOT JUST THE RULEMAKERS; FIGURE OUT WHAT'S IMPORTANT; WHAT ARE YOUR EXISTING GOALS?; WHAT MAKES SENSE IN YOUR INDUSTRY?; WHAT MAKES SENSE IN YOUR COMPANY?; HOW CAN YOU FIGURE OUT WHAT WILL WORK FOR YOU?; CHAPTER 5: Creating Social Media Guidelines; BE CLEAR AND CONCISE; GUIDING PRINCIPLES FOR SOCIAL MEDIA AT SAS INCLUDE DOS AS WELL AS DON'TSINCLUDE EXAMPLES; COMMUNICATE AS OFTEN AS POSSIBLE, IN EVERY CHANNEL YOU HAVE; SPOTLIGHT SUCCESSES; LEAD BY EXAMPLE; CHAPTER 6: Staffing and Structuring; WHERE DOES IT LIVE?; HIRE OR DESIGNATE?; HOW DO YOU STRUCTURE FOR SOCIAL MEDIA?; HOW ONE ORGANIZATION PULLS IT TOGETHER; OUTSOURCING THE ROLES; CHAPTER 7: Listening, Measurement, Analytics, and ROI; A SIMPLE LISTENING FRAMEWORK; FIRST, A WORD FROM THE MEASUREMENT QUEEN; "LISTEN, YES. BUT THINK BIGGER."; THE FIVE KINDS OF LISTENING; WHAT IS SOCIAL MEDIA ANALYTICS?; CAREONE'S MEASUREMENT MODEL NOT A SIMPLE FORMULA, BUT A FORMULA NONETHELESSCHAPTER 8: The Keys to Success in Social Media; IT'S DIFFICULT IN ITS SIMPLICITY; FINDING THE TIME TO DO IT; A SIMPLE MODEL; USING ALL YOUR CHANNELS; NINE EASY WAYS TO WRITE A BLOG POST; PART III: Putting Your Social Media Strategy to Work; CHAPTER 9: Marketing; FROM STROLLERS TO SHARPIES; FROM THE NURSERY TO THE KITCHEN; SHARPIE, MEET LAMBORGHINI; BERT'S ADVICE; CHAPTER 10: Social Media for B2B; B2B AND PHONEBOOTH-TO-B; TAKING AN INTEGRATED APPROACH AT CISCO; CHAPTER 11: Public Relations; THE OLD MODEL OF PR; THE NEW MODEL OF PR SOCIAL MEDIA PR AT MAYO CLINIC |
| Record Nr. | UNINA-9910139197603321 |
Thomas David B. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow
| The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow |
| Autore | Thomas David B. <1952-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 006.7068/4 |
| Altri autori (Persone) | BarlowMike |
| Collana | Wiley & SAS business series |
| Soggetto topico |
Business enterprises - Computer networks
Strategic planning - Computer networks Social media - Economic aspects Online social networks - Economic aspects |
| ISBN |
1-118-00523-6
1-119-20079-2 1-283-94098-1 1-118-00521-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; THEY LAUGHED AT THE WRIGHT BROTHERS; A WORLD OF NEW CHALLENGES AND OPPORTUNITIES; GETTING A FIRM GRASP ON A VIRAL PHENOMENON; WHAT'S THE HURRY?
TOO NEWFANGLED FOR YOU?A VERY COOL SCENARIO; STEP UP AND MEET THE MILLENNIAL GENERATION; JUST WHAT YOU NEEDED: ANOTHER "CONVERGENCE"; CHAPTER 2: The New Mode of Production; SOCIAL MEDIA, TEAMWORK, AND COLLABORATION; MAPPING SOCIAL MEDIA TO RESULTS; ACCELERATING PRODUCT DEVELOPMENT; DRIVING KNOWLEDGE INTO AND ACROSS THE ORGANIZATION; CROWD SOURCING . . .; WE'RE ALL HACKERS NOW; CHAPTER 3: The Social Enterprise; FORGET MURPHY'S LAW; MORE IMPORTANT THAN MONEY ?; THE SOCIAL WORKFORCE; COLLABORATION IS THE NEW EFFICIENCY; SOCIAL HR; FIRST IMPRESSIONS COUNT; THE TRAIN IS LEAVING THE STATION THE NEW SOCIAL DIMENSIONSOCIAL CRM; SOCIAL LEADERSHIP; MAKING IT STICK; LEGAL NICETIES; HIGH SPEEDS NEED SEAT BELTS; TAKE THE TIME TO WRITE IT DOWN; Part II: Building a Structure for Success; CHAPTER 4: Get Everybody Together in the Same Room; INVITE THE PRACTITIONERS, NOT JUST THE RULEMAKERS; FIGURE OUT WHAT'S IMPORTANT; WHAT ARE YOUR EXISTING GOALS?; WHAT MAKES SENSE IN YOUR INDUSTRY?; WHAT MAKES SENSE IN YOUR COMPANY?; HOW CAN YOU FIGURE OUT WHAT WILL WORK FOR YOU?; CHAPTER 5: Creating Social Media Guidelines; BE CLEAR AND CONCISE; GUIDING PRINCIPLES FOR SOCIAL MEDIA AT SAS INCLUDE DOS AS WELL AS DON'TSINCLUDE EXAMPLES; COMMUNICATE AS OFTEN AS POSSIBLE, IN EVERY CHANNEL YOU HAVE; SPOTLIGHT SUCCESSES; LEAD BY EXAMPLE; CHAPTER 6: Staffing and Structuring; WHERE DOES IT LIVE?; HIRE OR DESIGNATE?; HOW DO YOU STRUCTURE FOR SOCIAL MEDIA?; HOW ONE ORGANIZATION PULLS IT TOGETHER; OUTSOURCING THE ROLES; CHAPTER 7: Listening, Measurement, Analytics, and ROI; A SIMPLE LISTENING FRAMEWORK; FIRST, A WORD FROM THE MEASUREMENT QUEEN; "LISTEN, YES. BUT THINK BIGGER."; THE FIVE KINDS OF LISTENING; WHAT IS SOCIAL MEDIA ANALYTICS?; CAREONE'S MEASUREMENT MODEL NOT A SIMPLE FORMULA, BUT A FORMULA NONETHELESSCHAPTER 8: The Keys to Success in Social Media; IT'S DIFFICULT IN ITS SIMPLICITY; FINDING THE TIME TO DO IT; A SIMPLE MODEL; USING ALL YOUR CHANNELS; NINE EASY WAYS TO WRITE A BLOG POST; PART III: Putting Your Social Media Strategy to Work; CHAPTER 9: Marketing; FROM STROLLERS TO SHARPIES; FROM THE NURSERY TO THE KITCHEN; SHARPIE, MEET LAMBORGHINI; BERT'S ADVICE; CHAPTER 10: Social Media for B2B; B2B AND PHONEBOOTH-TO-B; TAKING AN INTEGRATED APPROACH AT CISCO; CHAPTER 11: Public Relations; THE OLD MODEL OF PR; THE NEW MODEL OF PR SOCIAL MEDIA PR AT MAYO CLINIC |
| Record Nr. | UNINA-9910819735903321 |
|
Thomas David B. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||