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American shale energy and the global economy : business and geopolitical implications of the fracking revolution / / by Andrew R. Thomas
| American shale energy and the global economy : business and geopolitical implications of the fracking revolution / / by Andrew R. Thomas |
| Autore | Thomas Andrew R |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (IX, 53 p. 2 illus. in color.) |
| Disciplina | 333.8233 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Business logistics
Leadership Natural resources Energy policy Energy and state Supply Chain Management Business Strategy/Leadership Natural Resource and Energy Economics Energy Policy, Economics and Management |
| ISBN | 3-319-89306-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Chapter 1: Introduction -- Chapter 2: How We Got to Now: A Brief History of the Shale Energy Revolution -- Chapter 3: Business and Geopolitical Implications of American Shale Energy. |
| Record Nr. | UNINA-9910298189003321 |
Thomas Andrew R
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Customer Trap [[electronic resource] ] : How to Avoid the Biggest Mistake in Business / / by Andrew R. Thomas, Timothy J. Wilkinson
| The Customer Trap [[electronic resource] ] : How to Avoid the Biggest Mistake in Business / / by Andrew R. Thomas, Timothy J. Wilkinson |
| Autore | Thomas Andrew R |
| Edizione | [2nd ed. 2015.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2015 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina |
330
650 |
| Soggetto topico |
Business
Management science Business and Management, general |
| ISBN | 1-4842-0385-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; PART I: Setting Up forFailure; Chapter 1: The Biggest Business Mistake; It's a Common Story; So What, Exactly, Is a Mega-Customer?; The 10 Percent Rule; But It's Not the Mega-Customer's Fault !; Who Is Responsible?; Chapter 2: The Customer Trap and Brand Destruction; Levi Strauss Gives It Away; Goodyear: The Rubber Hits the Parking Lot; Chapter 3: Turning Your Innovations into Commodities; The Example from Detroit; Rubbermaid Abrogates Control; Little Tikes; The Acceleration of Commoditization; The Dye is Cast; Perfecting the Customer Trap
Chapter 4: When Sales Channels Get HijackedA Step Back Before Moving Forward; Holding Data Hostage; Chapter 5: Living the Outsourcing Compulsion; Globalization: A Mostly Necessary Evil; Sales and Distribution: A Look Back; Emergence of Mass Retailing; Department Stores; Mail-Order Houses; Chain Stores; Vertically Integrated Firms; Arrival of the Megas; " Strategic Thinking"; The Current American System; Foreign Direct Investment; Walmart in China; And the Others Soon Follow; Mexico: The New (Old?) China; The Outsourcing Compulsion; PART II: Avoiding theTrap; Chapter 6: The STIHL Story OriginsService; The Dealer's Perspective; Avoiding the Customer Trap; The Advertising Campaign; Seeking Out New Retailers; Chapter 7: Innovation's Second Step; Model of Innovator/Distributor Relationship; Sources of Power for the Megas; Scale; Markets; Legal Context; Power of Producers; Product; Depth of Innovation; Differentiation; Availability of Substitutes; Process Innovation; Brand Awareness; Scale or Size; Legal Context; The Second Step; Phase 1: Low Scale; Use Direct Marketing; Use Independent Distributors; Phase 2: Low-to-Medium Scale; Phase 3: Medium-to-Large Scale Phase 4: Large-to-Large-Plus ScalePhase Summary; Chapter 8: Getting the Data and Doing Marketing Right; Not All Customers Are Equal; Typologies of Customers; Assessment Criteria; Primary Interest; Time Frame; Focus; Demands; Relationship Approach; Loyalty; Profitability; The Questions to Ask; Getting the Data: The Foundation of Good Marketing; The Emergence of Channel Data Management; Head, Torso, and Tail; The 12 Steps; What Are the 12 Steps?; A Bookstore Sets Itself Apart; Chapter 9: Going Global and Keeping the Faith; Exporting the Dysfunctional Model; Hope Outside the United States See It from the Distributor's PerspectiveSet Minimal and Ideal Criteria; Focus on Potential Complementors; Explicitly Spell Out Responsibilities; Construct the Relationship; Constantly Scrutinize the Relationship; Manage Communication; Incentivize the Relationship; You Get Only One Chance in a Market; Chapter 10: Staying Local and Independent; The Battle Is Joined; A Dying Idea; Back to History; Smaller Is Better; The Future Is Brighter Than Ever Before; Our Last Thought; Index; About the Authors; Acknowledgments; Preface; Other Apress Business Titles You Will Find Useful |
| Record Nr. | UNINA-9910298506903321 |
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Thomas Andrew R
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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