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Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch
| Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch |
| Autore | Taylor Jim <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina |
658.8
658.802 |
| Altri autori (Persone) | HatchSteve |
| Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
| Record Nr. | UNINA-9910143585003321 |
Taylor Jim <1964->
|
||
| Hoboken, N.J., : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch
| Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch |
| Autore | Taylor Jim <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina |
658.8
658.802 |
| Altri autori (Persone) | HatchSteve |
| Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
| ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
| Record Nr. | UNINA-9910829958703321 |
|
Taylor Jim <1964->
|
||
| Hoboken, N.J., : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rigorous magic : communication ideas and their application / / Jim Taylor & Steve Hatch
| Rigorous magic : communication ideas and their application / / Jim Taylor & Steve Hatch |
| Autore | Taylor Jim <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8/101 |
| Altri autori (Persone) | HatchSteve |
| Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
| ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
| Record Nr. | UNINA-9910876557203321 |
|
Taylor Jim <1964->
|
||
| Hoboken, N.J., : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||