Modern corporations and strategies at work / / Bhabani Shankar Nayak and Naznin Tabassum, editors

• Pubblicazione: Singapore : , : Springer Nature Singapore Pte Ltd., , [2022]; ©2022
• Descrizione fisica: 1 online resource (142 pages)
• Disciplina: 658.4012
• Soggetto topico: Strategic planning; Business and politics; Business planning
• Persona (resp. second.): TabassumNaznin; NayakBhabani Shankar
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Intro -- About This Book -- Contents -- Editors and Contributors -- Introduction -- 1 Features of Socially Accountable Corporate Strategies -- 2 Features of Environmentally Responsible Strategies -- 3 Issues Within Corporate Strategies -- 4 Conclusion -- References -- Organisational Culture and Gender Stereotypes in the Technology Industry: A Comparative Study of the AMD and Nvidia -- 1 Introduction -- 2 Understandings of Organisational Culture -- 3 Approaches and Models for Studying Organisational Culture -- 4 Exploring Organisational Culture -- 5 Significance of Gender-Diverse Organisational Culture -- 6 The Cultural Web Model -- 7 The Cultural Web as a Tested Model -- 8 Organisational Culture in the AMD -- 9 Organisational Culture in Nvidia -- 10 The Organisational Culture in AMD and Nvidia and the Cultural Web -- 11 Analysing the Organisational Culture in AMD Using the Cultural Web Model -- 12 Analysing the Organisational Culture in Nvidia Using the Cultural Web Model -- 13 Comparing the Organisational Culture in AMD and Nvidia -- 14 Conclusions -- Appendix -- References -- The Internal Organisational Environment in Amazon -- 1 Introduction -- 2 Various Perspectives on the Internal Environment of Organisations -- 3 VRIO Model -- 4 Knowledge-Based View -- 5 The Amazon -- 6 Critical Evaluation of Amazon's Primary Activities -- 7 Evaluation of Amazon's Support Activities -- 8 Conclusion -- Appendix 1-Comparison on Reviews Taken from Amazon's Employees -- Appendix 2-Comparison on Reviews Taken from Amazon's Employees -- Appendix 3-Operating Expenses (Amazon Annual Report 2015) -- Appendix 4-Statement of Operations (Amazon Annual Report 2016) -- Appendix 5-Operating Expenses (Amazon Annual Report 2016) -- Appendix 6-Liquidity and Capital Resources (Amazon Annual Report 2017) -- Appendix 7-Operating Expenses (Amazon Annual Report 2017). ; Appendix 8-Statement of Operations (Amazon Annual Report 2018) -- Appendix 9-Results of Operations (Amazon Annual Report 2018) -- Appendix 10-Statement of Operations (Amazon Annual Report 2019) -- Appendix 11-Results of Operations (Amazon Annual Report 2019) -- Appendix 12-Segment Information (Amazon Annual Report 2020) -- Appendix 13-Statement of Operations (Amazon Annual Report 2020) -- References -- The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok -- 1 Introduction -- 2 Marketing Models -- 3 The Impact of TikTok on Online Shopping -- 4 Conclusion -- Appendix 1 Thematic Analysis -- References -- The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis -- 1 Introduction -- 2 The 7Ps of Marketing -- 2.1 Product -- 2.2 Price -- 2.3 Place -- 2.4 Promotion -- 2.5 Extension of the Marketing Mix -- 3 The Marketing Practices of Walt Disney -- 3.1 Product -- 3.2 Price -- 3.3 Place -- 3.4 Promotion -- 3.5 People -- 3.6 Physical -- 3.7 Process -- 4 Marketing Practices of Warner Media -- 4.1 Product -- 4.2 Price -- 4.3 Place -- 4.4 Promotion -- 4.5 People -- 4.6 Physical -- 4.7 Process -- 5 The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis -- 6 Conclusion -- References -- The Google Walkout for Real Change and Corporate Social Responsibility -- 1 Introduction -- 2 Corporate Social Responsibility -- 3 Strategic CSR -- 4 Google -- Appendix -- Appendix 1: Visual and Audio Sources Transcripts -- References.
• Titolo autorizzato: Modern corporations and strategies at work
• ISBN: 981-19-4648-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910595058803321
• Lo trovi qui: Univ. Federico II