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Stories that move mountains [[electronic resource] ] : storytelling and visual design for persuasive presentations / / Martin Sykes, A. Nicklas Malik and Mark D. West
| Stories that move mountains [[electronic resource] ] : storytelling and visual design for persuasive presentations / / Martin Sykes, A. Nicklas Malik and Mark D. West |
| Autore | Sykes M. R (Martin R.) |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.45202856686 |
| Altri autori (Persone) |
MalikA. Nicklas
WestMark D |
| Soggetto topico |
Storytelling in literature
Visual communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-62198-446-X
1-283-66514-X 1-118-42400-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Stories That Move Mountains; Acknowledgements; Table of Contents; About the Authors; Credits; Preface; Chapter 1: The Power of Stories; Visual Stories; Should We Blame the Tools?; Finding the Right Tool for the Job; To Be Effective, You Have to Affect People; Convincing Evidence; Chapter2: CAST and the Visual Story Map; Chapter 3: Using CAST to Tell Stories; Use the Visual Story Map; Learn From Our Experience; Examples of Using CAST; Build Your Own Example; Example 1: Personal Trainer; Example 2: CityUniversity Hospital; Tell the Right Story; Tell the Story Right; Chapter 4: Why
The Three Big WhysFocusing First on "Why"; All Motivation is Personal; Techniques for Discovering Whys; Five Whys; Pain Chain; Outcome Mapping; Chapter 5: What; Elements of Change; Brainstorming the Changes; Filter and Focus; Chapter 6: How; Traceability; Finding the "How"; Understanding the Dependencies; Cum hoc ergo propter hoc; Chapter 7: What If; Walking BackwardThrough the Story; Alternative Scenarios; Final Thoughts on theStory CONTENT; Chapter 8: Who; Finding the Common Ground; Creating a Power Map; Chapter 9: Learning and Decision Styles; Categorizing Your Audience Preferences, Not PrescriptionsLearning Styles; Decision Styles; Chapter 10: Structure; Plot Structure; Nesting and Embedding; Using Reality and Fiction; Hope's Story; Putting All the Parts Together; In a Hurry?; Chapter 11: Character; The Hero and the Villain; Character Associations; Believability; The Cast of Characters; Chapter 12: Sense of Urgency; The Enemies of Change:Complacency andDistraction; COMMON FACTORS CREATING A SENSE OF URGENCY; Success Is a Decision; Success Is a Commitment; Chapter 13: Delivery Plan; Decisions Take Time; Planning for Scale; Hook, Line, and Sinker City University HospitalDelivery Tips; Chapter 14: Design; Intentional Design; Many Formats, One Root; The Infographic; Ideation; COMPOSITION; Content Coding; Writing; Chapter 15: Test; Testing and Rehearsals; Opening, Closing, and Timing; Repetition; Retention; The Six Key Tests; Chapter 16: CAST Example:What a Difference a Day Can Make; Chapter 17: Afterword:Improving Your Visual Storytelling; Practice Makes Perfect; Use Your Tools; References; INDEX |
| Record Nr. | UNINA-9910462295303321 |
Sykes M. R (Martin R.)
|
||
| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stories that move mountains [[electronic resource] ] : storytelling and visual design for persuasive presentations / / Martin Sykes, A. Nicklas Malik and Mark D. West
| Stories that move mountains [[electronic resource] ] : storytelling and visual design for persuasive presentations / / Martin Sykes, A. Nicklas Malik and Mark D. West |
| Autore | Sykes M. R (Martin R.) |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.45202856686 |
| Altri autori (Persone) |
MalikA. Nicklas
WestMark D |
| Soggetto topico |
Storytelling in literature
Visual communication |
| ISBN |
1-62198-446-X
1-283-66514-X 1-118-42400-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Stories That Move Mountains; Acknowledgements; Table of Contents; About the Authors; Credits; Preface; Chapter 1: The Power of Stories; Visual Stories; Should We Blame the Tools?; Finding the Right Tool for the Job; To Be Effective, You Have to Affect People; Convincing Evidence; Chapter2: CAST and the Visual Story Map; Chapter 3: Using CAST to Tell Stories; Use the Visual Story Map; Learn From Our Experience; Examples of Using CAST; Build Your Own Example; Example 1: Personal Trainer; Example 2: CityUniversity Hospital; Tell the Right Story; Tell the Story Right; Chapter 4: Why
The Three Big WhysFocusing First on "Why"; All Motivation is Personal; Techniques for Discovering Whys; Five Whys; Pain Chain; Outcome Mapping; Chapter 5: What; Elements of Change; Brainstorming the Changes; Filter and Focus; Chapter 6: How; Traceability; Finding the "How"; Understanding the Dependencies; Cum hoc ergo propter hoc; Chapter 7: What If; Walking BackwardThrough the Story; Alternative Scenarios; Final Thoughts on theStory CONTENT; Chapter 8: Who; Finding the Common Ground; Creating a Power Map; Chapter 9: Learning and Decision Styles; Categorizing Your Audience Preferences, Not PrescriptionsLearning Styles; Decision Styles; Chapter 10: Structure; Plot Structure; Nesting and Embedding; Using Reality and Fiction; Hope's Story; Putting All the Parts Together; In a Hurry?; Chapter 11: Character; The Hero and the Villain; Character Associations; Believability; The Cast of Characters; Chapter 12: Sense of Urgency; The Enemies of Change:Complacency andDistraction; COMMON FACTORS CREATING A SENSE OF URGENCY; Success Is a Decision; Success Is a Commitment; Chapter 13: Delivery Plan; Decisions Take Time; Planning for Scale; Hook, Line, and Sinker City University HospitalDelivery Tips; Chapter 14: Design; Intentional Design; Many Formats, One Root; The Infographic; Ideation; COMPOSITION; Content Coding; Writing; Chapter 15: Test; Testing and Rehearsals; Opening, Closing, and Timing; Repetition; Retention; The Six Key Tests; Chapter 16: CAST Example:What a Difference a Day Can Make; Chapter 17: Afterword:Improving Your Visual Storytelling; Practice Makes Perfect; Use Your Tools; References; INDEX |
| Record Nr. | UNINA-9910785734703321 |
|
Sykes M. R (Martin R.)
|
||
| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stories that move mountains : storytelling and visual design for persuasive presentations / / Martin Sykes, A. Nicklas Malik and Mark D. West
| Stories that move mountains : storytelling and visual design for persuasive presentations / / Martin Sykes, A. Nicklas Malik and Mark D. West |
| Autore | Sykes M. R (Martin R.) |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, : John Wiley & Sons, Ltd., 2013 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.45202856686 |
| Altri autori (Persone) |
MalikA. Nicklas
WestMark D |
| Soggetto topico |
Storytelling in literature
Visual communication |
| ISBN |
1-62198-446-X
1-283-66514-X 1-118-42400-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Stories That Move Mountains; Acknowledgements; Table of Contents; About the Authors; Credits; Preface; Chapter 1: The Power of Stories; Visual Stories; Should We Blame the Tools?; Finding the Right Tool for the Job; To Be Effective, You Have to Affect People; Convincing Evidence; Chapter2: CAST and the Visual Story Map; Chapter 3: Using CAST to Tell Stories; Use the Visual Story Map; Learn From Our Experience; Examples of Using CAST; Build Your Own Example; Example 1: Personal Trainer; Example 2: CityUniversity Hospital; Tell the Right Story; Tell the Story Right; Chapter 4: Why
The Three Big WhysFocusing First on "Why"; All Motivation is Personal; Techniques for Discovering Whys; Five Whys; Pain Chain; Outcome Mapping; Chapter 5: What; Elements of Change; Brainstorming the Changes; Filter and Focus; Chapter 6: How; Traceability; Finding the "How"; Understanding the Dependencies; Cum hoc ergo propter hoc; Chapter 7: What If; Walking BackwardThrough the Story; Alternative Scenarios; Final Thoughts on theStory CONTENT; Chapter 8: Who; Finding the Common Ground; Creating a Power Map; Chapter 9: Learning and Decision Styles; Categorizing Your Audience Preferences, Not PrescriptionsLearning Styles; Decision Styles; Chapter 10: Structure; Plot Structure; Nesting and Embedding; Using Reality and Fiction; Hope's Story; Putting All the Parts Together; In a Hurry?; Chapter 11: Character; The Hero and the Villain; Character Associations; Believability; The Cast of Characters; Chapter 12: Sense of Urgency; The Enemies of Change:Complacency andDistraction; COMMON FACTORS CREATING A SENSE OF URGENCY; Success Is a Decision; Success Is a Commitment; Chapter 13: Delivery Plan; Decisions Take Time; Planning for Scale; Hook, Line, and Sinker City University HospitalDelivery Tips; Chapter 14: Design; Intentional Design; Many Formats, One Root; The Infographic; Ideation; COMPOSITION; Content Coding; Writing; Chapter 15: Test; Testing and Rehearsals; Opening, Closing, and Timing; Repetition; Retention; The Six Key Tests; Chapter 16: CAST Example:What a Difference a Day Can Make; Chapter 17: Afterword:Improving Your Visual Storytelling; Practice Makes Perfect; Use Your Tools; References; INDEX |
| Altri titoli varianti | Storytelling and visual design for persuasive presentations |
| Record Nr. | UNINA-9910814448803321 |
|
Sykes M. R (Martin R.)
|
||
| Chichester, : John Wiley & Sons, Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||