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Academic journals and academic publishing / / editor: Goran Svensson
| Academic journals and academic publishing / / editor: Goran Svensson |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (75 p.) |
| Disciplina | 070.5 |
| Altri autori (Persone) | SvenssonGoran |
| Collana | European Business Review |
| Soggetto topico |
Scholarly publishing
Scholarly periodicals |
| ISBN |
1-280-73782-4
9786610737826 1-84663-235-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; How international are the top academic journals? The case of marketing; An examination of the globalisation of authorship in publishing in 20 leading marketing journals; The Pareto plus syndrome in top marketing journals: research and journal criteria; Academic publishing; On academic writing; |
| Record Nr. | UNINA-9910807997203321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Current status and future direction : views from global thought leaders / / edited by Goran Svensson
| Current status and future direction : views from global thought leaders / / edited by Goran Svensson |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 74 p |
| Disciplina | 658.4;658.4012 |
| Altri autori (Persone) | SvenssonGoran |
| Collana | European Business Review |
| Soggetto topico |
Strategic planning
Business planning |
| ISBN |
1-280-70552-3
9786610705528 1-84663-075-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- Marketing strategy: taxonomy and frameworks -- Helping marketing research earn a seat at the table for decision-making -- Macromarketing: origins, development, current status and possible future direction -- The marketing code: unlocking the secrets of Dan Brown's success -- Call for papers. |
| Record Nr. | UNINA-9910813764703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European business review [[electronic resource] ] . Volume 19, Number 4 Current status and future direction : views from global thought leaders . II / / editor Professor Goran Svensson
| European business review [[electronic resource] ] . Volume 19, Number 4 Current status and future direction : views from global thought leaders . II / / editor Professor Goran Svensson |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, : Emerald Group, 2007 |
| Descrizione fisica | 1 online resource (81 p.) |
| Disciplina | 658.15 |
| Altri autori (Persone) | SvenssonGoran |
| Collana | European business review |
| Soggetto topico |
International business enterprises - Management
International economic integration - Management |
| ISBN |
1-281-07879-4
9786611078799 1-84663-525-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; Editorial advisory board; Editorial; Economic growth: should policy focus on investment or dynamic competition?; The challenge of human interdependence; Knowledge creation in marketing: the role of predictive analytics; The remarkable performance of international marketing in the second half of the twentieth century; The evolution and future of logistics and supply chain management |
| Record Nr. | UNINA-9910809379403321 |
| Bradford, : Emerald Group, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy / / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson
| European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy / / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (104 p.) |
| Disciplina | 658.8/3 |
| Altri autori (Persone) |
ShapiroStanley J
SvenssonGoran |
| Collana | European business review |
| Soggetto topico | Marketing research |
| ISBN |
1-281-14349-9
9786611143497 1-84663-685-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century "mass customization"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review |
| Record Nr. | UNINA-9910822758503321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pioneers in business education / / guest editors Dr. D.G. Brian Jones and Goran Svensson
| Pioneers in business education / / guest editors Dr. D.G. Brian Jones and Goran Svensson |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Disciplina | 300 |
| Altri autori (Persone) |
JonesD. G. Brian
SvenssonGoran |
| Collana | European Business Review |
| Soggetto topico |
Business education - Europe
Business schools - Europe |
| ISBN |
1-280-84740-9
9786610847402 1-84663-375-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Edward Sherwood Mead (1874-1956): a pioneer in finance education -- Theodore N. Beckman (1895-1973): external manifestations of the man -- Lee C. Nehrt (1926-): a pioneering international business scholar -- S. Ramani (1939-present): India's information technology education pioneer -- How Philip Kotler has helped to shape the field of marketing. |
| Record Nr. | UNINA-9910819796303321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||