Info
Artificial Intelligence for Strategic Communication / / by Karen E. Sutherland
| Artificial Intelligence for Strategic Communication / / by Karen E. Sutherland |
| Autore | Sutherland Karen E |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (490 pages) |
| Disciplina |
658.872
659.144 |
| Soggetto topico |
Telemarketing
Internet marketing Artificial intelligence Technological innovations Technology - Sociological aspects Information technology Digital Marketing Artificial Intelligence Innovation and Technology Management Information and Communication Technologies (ICT) |
| ISBN |
9789819625758
9819625750 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Foundations of AI in Strategic Communication -- Chapter 1: Introduction to AI, Its History and Use in Strategic Communication -- Chapter 2: AI and Strategic Communication: An Overview -- Chapter 3: Ethical Challenges in Strategic Communication: Identification and Mitigation Strategies -- Part II: Integrating AI with Strategic Communication Practices -- Chapter 4: AI for Developing Communication Strategies -- Chapter 5: AI for Content Creation -- Chapter 6: AI Tools and Techniques for Strategic Communication: Text -- Chapter 7: AI Tools and Techniques for Strategic Communication: Images -- Chapter 8: AI Tools and Techniques for Strategic Communication: Audio and Video -- Chapter 9: Fact Checking AI Generated Content -- Chapter 10: Editing and Synthesising AI Generated Content to Deliver Professional Communication Materials -- Chapter 11: Evaluation of AI for Strategic Communication Practices and Continuous Improvement -- Part III: Future Perspectives and Concluding Insights -- Chapter 12: AI and the Future of Strategic Communication -- Chapter 13: Concluding Insights and AI for Strategic Communication – A Model for Practice -- Chapter 14: AI in Strategic Communication Resources. |
| Record Nr. | UNINA-9910983350703321 |
Sutherland Karen E
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice / / by Karen E. Sutherland, Richie Barker
| Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice / / by Karen E. Sutherland, Richie Barker |
| Autore | Sutherland Karen E |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (281 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | BarkerRichie |
| Soggetto topico |
Marketing
Advertising Branding (Marketing) Communication in organizations Public relations Branding Corporate Communication Public Relations |
| ISBN |
9789819940011
981994001X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and creating transmedia storytelling projects -- Chapter 6: Audience participation and “learning” transmedia storytelling -- Chapter 7: Evaluating transmedia storytelling experiences. |
| Record Nr. | UNINA-9910746955003321 |
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Sutherland Karen E
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||