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Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
| Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]] |
| Autore | Biagioli Mario |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge University Press, 2022 |
| Descrizione fisica | 1 online resource (xiv, 231 pages) : digital, PDF file(s) |
| Disciplina | 378.1/01 |
| Collana | Social Sciences |
| Soggetto topico |
Universities and colleges - Marketing
Education, Higher - Marketing Trademarks Branding (Marketing) |
| Soggetto non controllato |
branding
universities marketing logos trademarks |
| ISBN |
1-108-89810-6
1-108-89819-X 1-108-88192-0 |
| Classificazione | LAW050000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585963703321 |
Biagioli Mario
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| Cambridge University Press, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The luxury economy and intellectual property : critical reflections
| The luxury economy and intellectual property : critical reflections |
| Pubbl/distr/stampa | New York : , : Oxford University Press, , 2015 |
| Descrizione fisica | 1 online resource : illustrations (black and white) |
| Disciplina | 346.04/8 |
| Soggetto topico |
Luxury goods industry - Law and legislation
Intellectual property Law, General & Comparative Law, Politics & Government |
| ISBN |
0-19-933572-9
0-19-935042-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Luxury and its opposites : a critical fashion studies perspective / Susan B. Kaiser, Joseph H. Hancock II, and Sara T. Bernstein -- The story of luxury products and the (broken) promise of superior quality in a world of prestige for the masses / Irene Calboli -- The economics of demand for counterfeiting / Yi Qian -- Brands r us / Mario Biagioli, Anupam Chander, and Madhavi Sunder -- Parody as brand / Stacey L. Dogan and Mark A. Lemley -- Stolen valor and stolen luxury : free speech and exclusivity / Rebecca Tushnet -- The gender of trademarks and luxury branding / Ann Bartow -- Upstairs/downstairs, fashionwise : a view of design protection from lower down the food chain / Diane Leenheer Zimmerman -- Shanzhai, sumptuary law, and intellectual property law in contemporary China / Barton Beebe -- The ethical responsibilities of luxury companies and consumers / Haochen Sun -- The scholarship of envy : how the framing of fashion leaves a legal lacuna / Susan Scafidi -- Let them eat fake cake : the rational weakness of China's anti-counterfeiting policy / Kal Raustiala and Christopher Sprigman -- A perspective from Asia : special protection for luxury brands, legal sense or nonsense? / David Llewelyn -- Cosmopolitanism and the transnational trademark / Sonia K. Katyal. |
| Record Nr. | UNINA-9910154315803321 |
| New York : , : Oxford University Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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